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Gezondheidsvoorlichting over alcohol en tabak aan laaggeletterde adolescenten, in het bijzonder de rol van connectieven

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Abstract

Health education about alcohol and tobacco use for low literate adolescents: the role of connectives

This paper first overviews the results of eight experiments that examined the effects of school health communication about alcohol and tobacco on low educated adolescents. Overall, it was found that there was a short term knowledge increase but only among adolescents with less knowledge. Also, the attitude became more negative towards alcohol among adolescents who were more positive towards alcohol at baseline. All of these effects disappeared within a month. There were no effects on intention. Importantly, the format of the health communication did not matter. Results were largely identical for print and audiovisual versions, as well as for informational and narrative versions. Adding testimonials of adolescents to the print and audiovisual informational formats did not make a difference.

The second part of this paper focuses on a ninth experiment that tested the effects of connectives in alcohol health education. Studies on school education texts suggested that texts are easier interpretable if sentences are linked by connectives, but so far this has not been tested on health education texts for low educated adolescents. Overall, we found no differential effects on knowledge, attitude, and intention between a condition with connectives and a condition without connectives.
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Keywords: adolescents; alcohol drinking; connectives; health education; low education level

Document Type: Research Article

Affiliations: 1: Bas van den Putte is hoogleraar gezondheidscommunicatie bij de Amsterdam School of Communication Research, Universiteit van Amsterdam. Correspondentieadres: Postbus 15.791, 1001 NG Amsterdam. ., Email: [email protected] 2: Simon Zebregs was ten tijde van het onderzoek AIO bij de Amsterdam School of Communication Research, Universiteit van Amsterdam. Momenteel is hij wetenschappelijk medewerker bij het Wetenschappelijk Onderzoek en Documentatiecentrum (WODC) van het Ministerie van Justitie en Veiligheid. Correspondentieadres: Postbus 20301, 2500 EH Den Haag. ., Email: [email protected] 3: Anneke de Graaf was ten tijde van het onderzoek post-doc bij de Amsterdam School of Communication Research, Universiteit van Amsterdam. Momenteel is zij universitair docent bij Communicatie- en Informatiewetenschappen aan de Radboud Universiteit Nijmegen. Correspondentieadres: Postbus 9103, 6500 HD Nijmegen. ., Email: [email protected] 4: Jeroen Lammers is senior wetenschappelijk medewerker bij het Trimbos Instituut. Correspondentieadres: Postbus 725, 3500 AS Utrecht. ., Email: [email protected] 5: Peter Neijens is hoogleraar Communicatiewetenschap bij de Amsterdam School of Communication Research, Universiteit van Amsterdam. Correspondentieadres: Postbus 15.791, 1001 NG Amsterdam. ., Email: [email protected]

Publication date: July 1, 2017

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