Reasons Behind Consumer’s Behavioral Intentions Toward Digital Piracy
This study investigates the reasons (social influence, economic factors, consumer morality and technology factors) that influence punter’s behavioral intention toward digital piracy. The study adopted a quantitative method, and 150 questionnaires were distributed to target respondents
in this research through Google Form Online. From the result, three factors showed a significantly positive relationship with consumer’s behavioral intention toward digital piracy. This study can help related parties to more understand the reasons behind consumers’ behavioral intentions
toward digital piracy and achieve reducing digital piracy case purposes.
Keywords: Consumers’ Behavioral Intentions; Digital Piracy
Document Type: Research Article
Affiliations: Faculty of Technology Management and Technopreneurship, Universiti Teknikal Malaysia Melaka, Hang Tuah Jaya, 76100 Durian Tunggal, Melaka, Malaysia;
Publication date: February 1, 2020
- Journal of Computational and Theoretical Nanoscience is an international peer-reviewed journal with a wide-ranging coverage, consolidates research activities in all aspects of computational and theoretical nanoscience into a single reference source. This journal offers scientists and engineers peer-reviewed research papers in all aspects of computational and theoretical nanoscience and nanotechnology in chemistry, physics, materials science, engineering and biology to publish original full papers and timely state-of-the-art reviews and short communications encompassing the fundamental and applied research.
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