An Approach to Interval-Valued Intuitionistic Fuzzy Multiple Attribute Decision Making Based on the MSM Operator and Their Applications to Online Advertising Publisher Evaluation
The Maclaurin symmetric mean (MSM) was originally introduced by Maclaurin. The prominent characteristic of the MSM is that it can capture the interrelationship among the multi-input arguments. However, the researches on MSM are very rare, especially in fuzzy decision making. In this paper, we investigate the MSM operator and extend the MSM operator to interval-valued intuitionistic fuzzy environment and develop the interval-valued intuitionistic fuzzy Maclaurin symmetric mean (IVIFMSM) operator. Some desirable properties and special cases of IVIFMSM operator are discussed in detail. Based on IVIFMSM operator, an approach to multiple attribute decision making problems with interval-valued intuitionistic fuzzy information is developed. Finally, an illustrative example for online advertising publisher evaluation is given to verify the developed approach and to demonstrate its practicality and effectiveness.
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Document Type: Research Article
Affiliations: Department of Journalism, School of Journalism and Culture Communication, Zhongnan University of Economics and Law, Wuhan, 430073, Hubei, China
Publication date: October 1, 2016
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