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Radio Mobile Apps Review: User Measurement and Appreciation

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Rating and review are the most important trigger in ability and installation of applications (apps). Review about effectivity, efficiency, and satisfaction in usability becomes critical factors in assessing application’s success or failure. In addition, the presence of Internet converges all types of media which have different characteristic. The media characteristics such as audio, audiovisual, dan visual text could be integrated into a single medium of new media. Consequently, conventional media measurement is no longer compatible with this new media. In case of Prambors radio, the radio now can be accessed through conventional radio and live streaming, either by mobile apps or website. Unfortunately, there is no any previous research on the audience’s perception of radio apps including Prambors radio apps. Hence, this study proposes to develop a construct about user appreciation of converged media with the case of Prambors radio mobile apps in Indonesia. By using content analysis, this study also proposes an elaborated measurement based on user’s appreciation toward converged new media.
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Keywords: Content Analysis; Radio Apps; Review; User Measurement

Document Type: Research Article

Affiliations: Department of Communication, Faculty of Social and Political Science, Universitas Indonesia, Depok, Indonesia

Publication date: October 1, 2018

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  • ADVANCED SCIENCE LETTERS is an international peer-reviewed journal with a very wide-ranging coverage, consolidates research activities in all areas of (1) Physical Sciences, (2) Biological Sciences, (3) Mathematical Sciences, (4) Engineering, (5) Computer and Information Sciences, and (6) Geosciences to publish original short communications, full research papers and timely brief (mini) reviews with authors photo and biography encompassing the basic and applied research and current developments in educational aspects of these scientific areas.
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