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Competitive Intelligence Awareness in Creative Multimedia Industry in Malaysia

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Competitive Intelligence is gathering and analyzing of information from open sources. The organization uses these analyses to make better strategic decisions; also Competitive Intelligence helps the companies to know more about themselves and their competitors. Competitive Intelligence helps the companies to improve their decision making and strategy building; essentially it help the organizations to improve their productivity and efficiency leading to greater profits. Organizations operating in different clusters of industry need CI to grow and survive in the fast growing and everyday changing industry. One particular example could be creative multimedia industries, this industry similar to other industries is recently exposed to competitive intelligence and its benefits so more research and development is required to fully utilize competitive intelligence in multimedia industry.

Keywords: Competitive Intelligence (CI); Creative Multimedia

Document Type: Research Article

Affiliations: Faculty of Creative Multimedia, Multimedia University 63100 Cyberjaya, Selangor, Malaysia

Publication date: February 1, 2018

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  • ADVANCED SCIENCE LETTERS is an international peer-reviewed journal with a very wide-ranging coverage, consolidates research activities in all areas of (1) Physical Sciences, (2) Biological Sciences, (3) Mathematical Sciences, (4) Engineering, (5) Computer and Information Sciences, and (6) Geosciences to publish original short communications, full research papers and timely brief (mini) reviews with authors photo and biography encompassing the basic and applied research and current developments in educational aspects of these scientific areas.
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