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Retail Membership Model with Network Switch

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In order to retain customer loyalty and control their purchasing behaviour through retail membership, the program’s provider only allowing members to redeem their points at their retail chain. Thus, this study proposes a new retail membership model that could be used as ‘money’ outside the program provider’s chain. The existing membership model and the proposed model are compared based on their modus operandi through two phases of goal programming. This study shows that the proposed membership model could give a better and consistent solution compared to the existing membership model. In addition, it is a step towards retail membership opportunity as a means of payment.
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Keywords: Goal Programming; Means of Payment; Network Switch; Retail Membership

Document Type: Research Article

Affiliations: School of Informatics and Applied Mathematics, Universiti Malaysia Terengganu, 21030 Kuala Terengganu, Terengganu, Malaysia

Publication date: November 1, 2017

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  • ADVANCED SCIENCE LETTERS is an international peer-reviewed journal with a very wide-ranging coverage, consolidates research activities in all areas of (1) Physical Sciences, (2) Biological Sciences, (3) Mathematical Sciences, (4) Engineering, (5) Computer and Information Sciences, and (6) Geosciences to publish original short communications, full research papers and timely brief (mini) reviews with authors photo and biography encompassing the basic and applied research and current developments in educational aspects of these scientific areas.
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