Analysis of Behavioral Intention of Mobile Application Usage Using Partial Least Squares
Mobile phone is considered as the most extensive technology created by human and can be seen as one with the highest adoption rates among technology in the modern history. This study focuses on identifying the influencing factors towards the intention to use mobile applications (m-application)
to promote local handicraft in Sabah. A total of 200 questionnaires were distributed but only 123 were returned and used for this paper. Data was analysed using the SmartPLS 2.0 tool. Out of the eight independent variables (compatibility, cost, credibility, ease of use, financial, risk, self-efficacy
and usefulness) tested in this research towards intention to use mobile marketing, only four indicated a significant relationship namely compatibility, credibility, ease of use and self-efficacy. The most important determinants for behavioral intention to use mobile application is self-efficacy
and mobile service providers must take into consideration about handicraft operators’ self-efficacy if they want the handicraft industry to adopt mobile service as their main business platform.
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Intention to Use;
Document Type: Research Article
Labuan Facutly of International Finance, UMS Labuan International Campus, Jalan Sungai Pagar, 87000, W.P. Labuan, Malaysia
Faculty of Business, Economics and Accountancy, Universiti Malaysia Sabah, Jalan UMS, 88400, Kota Kinabalu, Sabah, Malaysia
Faculty of Computing and Informatics, UMS Labuan International Campus, Jalan Sungai Pagar, 87000, W.P. Labuan, Malaysia
Publication date: November 1, 2017
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