Skip to main content
padlock icon - secure page this page is secure

Innovation Strategy of Small Industry Batik in Competitive Advantage

Buy Article:

$106.51 + tax (Refund Policy)

This study analyzing the effect of competence in marketing to competitive advantage, especially seen from a comparison of relative market share and growth in market share. By using Structural Equation Modelling (SEM) this study tested independent variable (Variable Marketing Strategy and Innovation Strategy) as exogenous variables and the dependent variable (Competitive Advantage) as endogenous. Based on data processing by Standardized Coefficient of Software LISREL on 108 respondent, the study found (a) Marketing strategy has a coefficient value of 0.36 and T-count is >T-probability or 3.07 sig >1.96 to competitive advantage. This means accepting H0 and reject H1. (b) An innovation strategy has a coefficient of 0.01 and T-count is <T-probability sig or 0.10 < 1.96 to competitive advantage and this means rejecting H0 and accept H1, innovation strategy does not affect the competitive advantage.
No Reference information available - sign in for access.
No Citation information available - sign in for access.
No Supplementary Data.
No Article Media
No Metrics

Keywords: Competitive Advantage; Innovation Strategy; Marketing Strategy

Document Type: Research Article

Affiliations: 1: Department Mechanical Engineering Education, Universitas Negeri Jakarta, Indonesia 2: Razak School of Engineering and Advance Technology, Universiti Teknologi Malaysia, Kuala Lumpur, Malaysia 3: Department of Management, Post Graduate School, Muhammadiyah University of Hamka, Jakarta, Indonesia

Publication date: November 1, 2017

More about this publication?
  • ADVANCED SCIENCE LETTERS is an international peer-reviewed journal with a very wide-ranging coverage, consolidates research activities in all areas of (1) Physical Sciences, (2) Biological Sciences, (3) Mathematical Sciences, (4) Engineering, (5) Computer and Information Sciences, and (6) Geosciences to publish original short communications, full research papers and timely brief (mini) reviews with authors photo and biography encompassing the basic and applied research and current developments in educational aspects of these scientific areas.
  • Editorial Board
  • Information for Authors
  • Subscribe to this Title
  • Ingenta Connect is not responsible for the content or availability of external websites
  • Access Key
  • Free content
  • Partial Free content
  • New content
  • Open access content
  • Partial Open access content
  • Subscribed content
  • Partial Subscribed content
  • Free trial content
Cookie Policy
Cookie Policy
Ingenta Connect website makes use of cookies so as to keep track of data that you have filled in. I am Happy with this Find out more