Skip to main content
padlock icon - secure page this page is secure

Online Marketing Mix for Small Business

Buy Article:

$106.51 + tax (Refund Policy)

This study identifies the activities that need to be considered by SMEs to market their products using online media based on the concept of the marketing mix. Marketing mix is a tool used by companies to convince the marketing object or the intended target market. The element of the marketing mix or marketing mix variables is also known as the 4 P which stands Product, Price, Place, and Promotion. In-depth interviews were conducted on 8 SMEs who have been running the business for 1–2 years and using online media as a marketing channel. The results of the study identified several activities that need to be considered by SMEs to market their products. These activities can be used as a basic guideline for SMEs to sell their product effectively through online media based on marketing mix.
No Reference information available - sign in for access.
No Citation information available - sign in for access.
No Supplementary Data.
No Article Media
No Metrics

Keywords: Business Growth; Marketing Mix; Online Marketing; SME

Document Type: Research Article

Affiliations: Department of Industrial Engineering and Engineering Management, Institut Teknologi Bandung, Bandung, Indonesia

Publication date: November 1, 2017

More about this publication?
  • ADVANCED SCIENCE LETTERS is an international peer-reviewed journal with a very wide-ranging coverage, consolidates research activities in all areas of (1) Physical Sciences, (2) Biological Sciences, (3) Mathematical Sciences, (4) Engineering, (5) Computer and Information Sciences, and (6) Geosciences to publish original short communications, full research papers and timely brief (mini) reviews with authors photo and biography encompassing the basic and applied research and current developments in educational aspects of these scientific areas.
  • Editorial Board
  • Information for Authors
  • Subscribe to this Title
  • Ingenta Connect is not responsible for the content or availability of external websites
  • Access Key
  • Free content
  • Partial Free content
  • New content
  • Open access content
  • Partial Open access content
  • Subscribed content
  • Partial Subscribed content
  • Free trial content
Cookie Policy
Cookie Policy
Ingenta Connect website makes use of cookies so as to keep track of data that you have filled in. I am Happy with this Find out more