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Identification of Online Marketing Strategy to Success in the Survival Stage of Small Businesses

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The number of SME (Small Medium Enterprise) in Indonesia shows increasing trend in terms of number. However, there are still numerous small businesses who failed to climb to become big venture, even have to close their business. In spite of online platforms have widely used, mismanaged of social media accounts and websites could lead to wasting money and resources only. To perform online marketing effectively in the early time of small business start, four key points of online media promotion should be maintained well. The propositions of this research are SEO (Search Engine Optimization), Visual Imagery, Copywriting and Perfect Timing to post have the implication of online platform attainment in customer acquisition and retaining.
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Keywords: Business Growth; Customer Acquisition; Online Marketing; SME

Document Type: Research Article

Affiliations: Department of Industrial Engineering and Engineering Management, Institut Teknologi Bandung, Bandung 40132, Indonesia

Publication date: November 1, 2017

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  • ADVANCED SCIENCE LETTERS is an international peer-reviewed journal with a very wide-ranging coverage, consolidates research activities in all areas of (1) Physical Sciences, (2) Biological Sciences, (3) Mathematical Sciences, (4) Engineering, (5) Computer and Information Sciences, and (6) Geosciences to publish original short communications, full research papers and timely brief (mini) reviews with authors photo and biography encompassing the basic and applied research and current developments in educational aspects of these scientific areas.
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