Skip to main content
padlock icon - secure page this page is secure

Balancing Acquisition and Retention Accommodating Capacity Expansion in a Telecommunication Company

Buy Article:

$106.51 + tax (Refund Policy)

Customer acquisition and customer retention are two prominent interrelated processes in customer relationship management. Previous literature shows that balancing interventions in the two processes are required in resulting better total customer lifetime value. Based on the preliminary interview, it is found that a telecommunication company may experience inavailability of fiber optic capacity in supporting customer acquisition and retention. This paper thus attempts to develop a conceptual model of balancing acquisition and retention accommodating capacity expansion in the form of stock flow diagram. The model consists of seven subsystems: Demand, Capacity Planning, Capacity Expansion, Existing Capacity, Customer Acquisition, Customer Retention, and Profit Generation. Moreover, the paper suggests validation and policy design in further research.
No Reference information available - sign in for access.
No Citation information available - sign in for access.
No Supplementary Data.
No Article Media
No Metrics

Keywords: Acquisition; Capacity Expansion; Customer Lifetime Value; Retention

Document Type: Research Article

Affiliations: Faculty of Industrial Technology, Institut Teknologi Bandung, Bandung 40132, Indonesia

Publication date: November 1, 2017

More about this publication?
  • ADVANCED SCIENCE LETTERS is an international peer-reviewed journal with a very wide-ranging coverage, consolidates research activities in all areas of (1) Physical Sciences, (2) Biological Sciences, (3) Mathematical Sciences, (4) Engineering, (5) Computer and Information Sciences, and (6) Geosciences to publish original short communications, full research papers and timely brief (mini) reviews with authors photo and biography encompassing the basic and applied research and current developments in educational aspects of these scientific areas.
  • Editorial Board
  • Information for Authors
  • Subscribe to this Title
  • Ingenta Connect is not responsible for the content or availability of external websites
  • Access Key
  • Free content
  • Partial Free content
  • New content
  • Open access content
  • Partial Open access content
  • Subscribed content
  • Partial Subscribed content
  • Free trial content
Cookie Policy
Cookie Policy
Ingenta Connect website makes use of cookies so as to keep track of data that you have filled in. I am Happy with this Find out more