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Online Health Information Seeking Behavior Pattern

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The number of people throughout the world seeks health information using the Internet is now growing. The Internet is used for locating and communicating for health-related purposes. The pattern of online health information seeking behavior (OHISB) is worth investigating. The objective of this paper is to investigate the pattern of online health information seeking. A total of 482 completed questionnaires were obtained and valid for data analysis. The respondents had experience in seeking health information online. The study findings discovered that there are four segments of OHISB. The four segments include pre seeking behavior pattern, initial seeking behavior pattern, during seeking behavior pattern and the final segment, post seeking behavior pattern. It is hoped that understanding OHISB pattern could contribute to better understanding of Malaysian society in seeking information regarding their rising health issues.
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Keywords: Behavioral Pattern; Internet; Online Health Information Seeking

Document Type: Research Article

Affiliations: Faculty of Business and Management, Universiti Teknologi MARA (UiTM) Selangor, 42300 Bandar Puncak Alam, Selangor, Malaysia

Publication date: November 1, 2017

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  • ADVANCED SCIENCE LETTERS is an international peer-reviewed journal with a very wide-ranging coverage, consolidates research activities in all areas of (1) Physical Sciences, (2) Biological Sciences, (3) Mathematical Sciences, (4) Engineering, (5) Computer and Information Sciences, and (6) Geosciences to publish original short communications, full research papers and timely brief (mini) reviews with authors photo and biography encompassing the basic and applied research and current developments in educational aspects of these scientific areas.
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