Mobile Applications: Integrated User Acceptance Model
Mobile applications that embedded on the smartphone have been accepted to explore any information and extend any activities. Moreover, the users of mobile applications come from not only the first-tier cities but also from other connected regions. Unfortunately, not many studies focused on behavioral variables especially on the psychological motives of user’s acceptance of mobile applications. It makes limited understanding about the acceptance of it. Therefore, this study constructed a prediction conceptual model by applying the theory of planned behavior, the theory of reason action, and technology acceptance model. The model was tested by online survey and then it was analyzed by using partial least square structural equation model. The result of this study showed all hypothesis were supported. The attitude, subjective norms, perceived (behavioral control, usefulness, and ease of use) determined behavioral intention to use and actual system use on mobile applications. As the result, this study supported the application and the integration of the construction of the theory of planned behavior, the theory of reason action, and technology acceptance model on mobile application in Indonesia context.
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Document Type: Research Article
Affiliations: Graduate Program of Communication, Universitas Indonesia, Jakarta, Indonesia
Publication date: November 1, 2017
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