The Determinants of Online Information Sharing Behavior Among Millennials in Malaysia
In the era of global communication, the Internet has become an integral part of our daily life activities. Information sharing over the Internet has significantly changed the way of communication among the millennials all over the globe. Consequently, this has led to security and privacy issues as the millennials are willing to their share personal information online without any hesitation. In Malaysia, more than 30 Malaysians fall victim to cybercrime daily due to the misuse of personal information. However, factors of why millennials share such information are yet to be discussed. The aim of this study is to assess the factors that influence information sharing behavior among millennial in Malaysia based on their demographic profile. The research uses quantitative approach, and administrates survey to one hundred and eighty respondents of a groups of millennial. Theory of Planned Behavior (TPB) is used to identify the factors that influence information sharing behavior among millennial in Malaysia. The result indicates that subjective norms which is the individual’s perceived social pressure to perform or not to perform a given behavior is the most influential factor that contributes in online information sharing behavior among millennial group in Malaysia. The study then suggested several countermeasures to be taken in information security education to address issues in information sharing behavior among millennial in Malaysia.
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Document Type: Research Article
Affiliations: Faculty of Computer and Mathematical Sciences UiTM, 40450 Shah Alam, Selangor, Malaysia
Publication date: November 1, 2017
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