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The Role of Emotional Investment and Social Influence in Predicting Individual Self-Esteem for Social Media User Among Youth

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The discussion debates on the role of these factors that reflected an individual self-esteem on using social media. Despites the argument of these factors, the role of social investment is seen as an important components that derives self-esteem of social media user. The findings reveal that emotional investment and social influence play a role in influencing individual self-esteem on the use of social media among youth. The limitation of this study is on the respondent who is mostly youth, therefore, future researcher should explore on the role of adults according to age level due to understand on the role social investment behavior among social media users.
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Keywords: Social Influence and Usage; Social Investment; Social Media

Document Type: Research Article

Affiliations: Faculty of Business and Management, Universiti Teknologi MARA, Puncak Alam, Selangor, Malaysia; Institute of Business Excellence, Universiti Teknologi MARA, 40450, Selangor, Malaysia

Publication date: November 1, 2017

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  • ADVANCED SCIENCE LETTERS is an international peer-reviewed journal with a very wide-ranging coverage, consolidates research activities in all areas of (1) Physical Sciences, (2) Biological Sciences, (3) Mathematical Sciences, (4) Engineering, (5) Computer and Information Sciences, and (6) Geosciences to publish original short communications, full research papers and timely brief (mini) reviews with authors photo and biography encompassing the basic and applied research and current developments in educational aspects of these scientific areas.
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