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The Antecedents Buying Intention of New Smartphone Among University Students

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This study aimed to study the antecedents buying intention of new smartphone among tertiary level education of students. It investigated direct influence between product features, brand name, social influence and financial control as independent variable and purchasing intention as dependent variable. 300 sets of questionnaire have been distributed among the diploma students aged between 18 to 25 years old, and 260 sets of questionnaire were returned. Statistical Package for Social Science (SPSS) and Structural Equation Model (SEM) used to analysed the questionnaires that have been answered by respondents. The results reveal that product features, brand name, social influence and financial control have positive direct influence on students purchasing intention on new smartphone. Meanwhile, product sacrifice has negative direct influence on students purchasing intention on new smartphone.
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Keywords: Brand Name; Product Features; Product Sacrifice and Financial Control; Purchasing Intention; Social Influence

Document Type: Research Article

Affiliations: Faculty of Business Management, Universiti Teknologi MARA Kedah, 084000 Merbok, Kedah, Malaysia

Publication date: November 1, 2017

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  • ADVANCED SCIENCE LETTERS is an international peer-reviewed journal with a very wide-ranging coverage, consolidates research activities in all areas of (1) Physical Sciences, (2) Biological Sciences, (3) Mathematical Sciences, (4) Engineering, (5) Computer and Information Sciences, and (6) Geosciences to publish original short communications, full research papers and timely brief (mini) reviews with authors photo and biography encompassing the basic and applied research and current developments in educational aspects of these scientific areas.
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