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An Export Readiness Model

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One of the most commonly used mode-of-entry strategies is export. Globalization, liberalization and deregulation of global economy have opened opportunities for export market. However, dealing with foreign market remains challenging for organizations. Understanding readiness to export is critical to minimize risks associated with doing business in unfamiliar foreign land. Export readiness may be market specific in that a firm is export ready for one foreign market but not export ready for another because of possible factors such as the nature of the products and services offered, the expertise of the company or foreign market’s requirement and preferences. Studies on the comprehensive model of export readiness are scant. This paper proposed a fairly comprehensive export readiness model that can be analyzed using Structural Equation Modeling (SEM) to identify critical factors related to readiness to export.

Document Type: Research Article

Publication date: June 1, 2015

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  • ADVANCED SCIENCE LETTERS is an international peer-reviewed journal with a very wide-ranging coverage, consolidates research activities in all areas of (1) Physical Sciences, (2) Biological Sciences, (3) Mathematical Sciences, (4) Engineering, (5) Computer and Information Sciences, and (6) Geosciences to publish original short communications, full research papers and timely brief (mini) reviews with authors photo and biography encompassing the basic and applied research and current developments in educational aspects of these scientific areas.
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