@article {Ko:2013:1936-6612:2728,
title = "Stock Investment Decisions and Financial Behaviors: The Perspective of Psychological Biases",
journal = "Advanced Science Letters",
parent_itemid = "infobike://asp/asl",
publishercode ="asp",
year = "2013",
volume = "19",
number = "9",
publication date ="2013-09-01T00:00:00",
pages = "2728-2730",
itemtype = "ARTICLE",
issn = "1936-6612",
url = "https://www.ingentaconnect.com/content/asp/asl/2013/00000019/00000009/art00046",
doi = "doi:10.1166/asl.2013.4979",
author = "Ko, Po-Sheng and Chen, Hsin-hung and Wu, Cheng-Chung",
abstract = "With domestic economic growth showing signs of inertness, only through appropriate wealth management can investors rest assured. When making an investment, investors are subject to the opinions of their counterparts or others. However, the peer influence is not the sole factor affecting
investors' behaviors; externalities and psychology also play a part. The research study emphasizes the influence of psychology on investors. The study considers psychological biases as a major factor in the stock investment, and believes an exploration of psychological biases may lead to the
enlightenment of individual preferences in terms of finance. Therefore, the study will firstly compile various psychological biases and distribute questionnaires for the sake of quantitative research. The results of the questionnaires will be used to illustrate the effect of psychological
status on investment decisions, the effect of demographics on psychological biases, and the effect of psychological biases on investment decisions. The study concludes the analysis with suggestions in response to various psychological biases for investors.",
}