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Consumers' Social Feelings as a Function of Snack Type
Material, bodily, and social well-being are three of the basic human needs. This study investigates consumers' social feelings after reading the food labels and consuming six leading snack foods. Our hypothesis: snack choice is associated with feeling social. Consumers were provided
leading snack brands that varied in nutritional value and ingredient composition. Data were collected regarding consumers' social feelings after consuming each snack. Consumers felt significantly less social after eating the crackers, but more social after eating nuts. These variations may
be partially explained by the nutrient content and the length and makeup of the ingredients of the snacks.
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Document Type: Research Article
Publication date: 01 September 2017
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