Skip to main content
Home / Tourism Analysis, Volume 23, Number 3

Exploring User-Generated Images in Online Reviews of Hotels

Buy Article:

$30.00 + tax (Refund Policy)

Consumers within the tourism industry have become increasingly dependent upon electronic word-of-mouth, such as online reviews, when making purchase decisions. Previous research in this area has explored the importance of textual content within online consumer reviews; however, little research has been carried out with regard to the role and influence of online user-generated visual content. This study aims to fill this gap by analyzing the content of user-generated images on TripAdvisor. Findings from both qualitative and quantitative research methods show that the difference, in terms of its helpfulness to consumers, is insignificant when comparing online reviews with accompanying photos and reviews without it. Results also indicate positive correlation between overall image quality and image usefulness.

Keywords: ELECTRONIC WORD-OF-MOUTH; HOTELS; ONLINE CONSUMER REVIEWS; TOURISM; USER-GENERATED VISUAL CONTENT

Document Type: Research Article

Publication date: 31 August 2018

More about this publication?
  • Established in 1996, Tourism Analysis is an interdisciplinary journal that provides a platform for exchanging ideas and research in tourism and related fields. The journal aims to publish articles that explore a broad range of research subjects, including, but not limited to, the social, economic, cultural, environmental, and psychological aspects of tourism, consumer behavior in tourism, sustainable and responsible tourism, and effective operations, marketing, and management.

    Tourism Analysis focuses on both theoretical and applied research and strives to promote innovative approaches to understanding the complex and dynamic nature of tourism, its stakeholders, businesses, and its effects on society. The journal welcomes articles on innovative research topics and methodologies beyond the traditional theory-testing sciences, such as robotics, computational sciences, and data analytics.

    Our primary goal is to contribute to the development and advancement of new knowledge in tourism while fostering critical reflections and debates on the radical changes and evolution in tourism among scholars, practitioners, policymakers, and other stakeholders.

Share Content

  • Access Key
  • Free content
  • Partial Free content
  • New content
  • Open access content
  • Partial Open access content
  • Subscribed content
  • Partial Subscribed content
  • Free trial content