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An Assessment of Zoo Visitors' Revisit Intentions

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This study examines the interrelationships among experiential quality, affective commitment, image, novelty seeking, experiential satisfaction, and revisit intentions perceived by zoo visitors. The data comprise a sample of 510 visitors who visited the Beijing Zoo; the proposed model fits the data. The study's results will assist zoo management to develop and implement market-orientated service strategies to increase the experiential quality and affective commitment, and enhance the image, novelty seeking and experiential satisfaction of zoo visitors so visitors generate favorable zoo revisit intentions.

Keywords: DIMENSIONS OF VISITORS' EXPERIENTIAL QUALITY; VISITORS' EXPERIENTIAL QUALITY; VISITORS' EXPERIENTIAL SATISFACTION; VISITORS' REVISIT INTENTIONS

Document Type: Research Article

Publication date: 25 August 2017

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  • Established in 1996, Tourism Analysis is an interdisciplinary journal that provides a platform for exchanging ideas and research in tourism and related fields. The journal aims to publish articles that explore a broad range of research subjects, including, but not limited to, the social, economic, cultural, environmental, and psychological aspects of tourism, consumer behavior in tourism, sustainable and responsible tourism, and effective operations, marketing, and management.

    Tourism Analysis focuses on both theoretical and applied research and strives to promote innovative approaches to understanding the complex and dynamic nature of tourism, its stakeholders, businesses, and its effects on society. The journal welcomes articles on innovative research topics and methodologies beyond the traditional theory-testing sciences, such as robotics, computational sciences, and data analytics.

    Our primary goal is to contribute to the development and advancement of new knowledge in tourism while fostering critical reflections and debates on the radical changes and evolution in tourism among scholars, practitioners, policymakers, and other stakeholders.
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