Editorial:
The post-industrial/post-capitalist citizen and marketing
For this special issue, we took the opportunity to look beyond buyer-seller interaction in modern marketplaces of the past and present to a society in which marketing concepts and terminology – including “customer” and “marketing” – could be in question,
for the sake of society's citizenry in a now inevitably online participatory world.
Keywords: FUTURE OF MARKETING; POST-CAPITALISM; POST-CONSUMERISM; POST-INDUSTRIALISM; VALUE CO-CREATION
Document Type: Research Article
Publication date: 01 December 2010
- From 2022, the home of readable radical research. Focussing on the fields of marketing, branding and customer/consumer behaviour, jcb publishes poems, short stories, opinion pieces and articles with attitude.
- Terms & Conditions
- About
- Curation
- Information for Creators
- Ingenta Connect is not responsible for the content or availability of external websites
Receive new issue alert- Access Key
- Free content
- Partial Free content
- New content
- Open access content
- Partial Open access content
- Subscribed content
- Partial Subscribed content
- Free trial content