Search Results

Using Six Sigma - SIPOC for customer satisfaction

Author: Yeung, Shirley Mo-Ching

Source: International Journal of Six Sigma and Competitive Advantage, Volume 5, Number 4, 2 December 2009 , pp. 312-324(13)

Publisher: Inderscience Publishers

What's the point of Marketing anyway? The prevalence, temporal extent and implications of long-term market share equilibrium

Author: Graham, C.D.A.

Source: Journal of Marketing Management, Volume 25, Numbers 9-10, November 2009 , pp. 867-874(8)

Publisher: Westburn Publishers Ltd

The savvy French consumer: a cross-cultural replication

Authors: Garnier, Marion; Macdonald, Emma K.

Source: Journal of Marketing Management, Volume 25, Numbers 9-10, November 2009 , pp. 965-986(22)

Publisher: Westburn Publishers Ltd

Making profit to solve development problems: the case of Telenor AS and the Village Phone Programme in Bangladesh

Authors: Rashid, Ahmed T.; Rahman, Mizan

Source: Journal of Marketing Management, Volume 25, Numbers 9-10, November 2009 , pp. 1049-1060(12)

Publisher: Westburn Publishers Ltd

Editorial

Author: Baker, Michael J.

Source: Journal of Customer Behaviour, Volume 8, Number 4, December 2009 , pp. 299-305(7)

Publisher: Westburn Publishers Ltd

Suggestibility as an operant factor in advertising effects, cognitive defences and the issue of consumer sovereignty

Author: Wesson, David

Source: Journal of Customer Behaviour, Volume 8, Number 4, December 2009 , pp. 347-359(13)

Publisher: Westburn Publishers Ltd

Library self-service: Predicting user intentions related to self-issue and return systems

Authors: Chang, Kuochung; Chang, Chiao-Chen

Source: The Electronic Library, Volume 27, Number 6, 2009 , pp. 938-949(12)

Publisher: Emerald Group Publishing Limited

Knowing the child consumer: historical and conceptual insights on qualitative children's consumer research

Author: Cook, Daniel Thomas

Source: Young Consumers: Insight and Ideas for Responsible Marketers, Volume 10, Number 4, 2009 , pp. 269-282(14)

Publisher: Emerald Group Publishing Limited

"As soon as you get on Bebo you just go mad": young consumers and the discursive construction of teenagers online

Author: Willett, Rebekah

Source: Young Consumers: Insight and Ideas for Responsible Marketers, Volume 10, Number 4, 2009 , pp. 283-296(14)

Publisher: Emerald Group Publishing Limited

What makes me cool? Estonian tweens' interpretative repertoires

Authors: Keller, Margit; Kalmus, Veronika

Source: Young Consumers: Insight and Ideas for Responsible Marketers, Volume 10, Number 4, 2009 , pp. 329-341(13)

Publisher: Emerald Group Publishing Limited

A study of reference-price formation in value judgment

Authors: Lii, Yuan-shuh; Lee, Monle; Lin, Ming-ji James; Lin, Hsin-jen Trust

Source: International Journal of Commerce and Management, Volume 19, Number 4, 2009 , pp. 278-292(15)

Publisher: Emerald Group Publishing Limited

Influence of information and communication technology on consumer purchasing behaviour in Calabar Urban, Cross River State, Nigeria

Author: Chukwurah, Chris

Source: International Journal of Education Economics and Development, Volume 1, Number 1, 14 October 2009 , pp. 95-102(8)

Publisher: Inderscience Publishers

Modeling patronage behavior: a tri-partite conceptualization

Authors: Yavas, Ugur; Babakus, Emin

Source: Journal of Consumer Marketing, Volume 26, Number 7, 2009 , pp. 516-526(11)

Publisher: Emerald Group Publishing Limited

The importance of self-service kiosks in developing consumers' retail patronage intentions

Authors: Lee, Hyun-Joo; Fairhurst, Ann E.; Lee, Min-Young

Source: Managing Service Quality, Volume 19, Number 6, 2009 , pp. 687-701(15)

Publisher: Emerald Group Publishing Limited

Branding paradigm for the bottom of the pyramid markets

Author: Rajagopal

Source: Measuring Business Excellence, Volume 13, Number 4, 2009 , pp. 58-68(11)

Publisher: Emerald Group Publishing Limited

European Food Marketing: Understanding Consumer Wants - The Starting Point in Adding Value to Basic Food Products

Author: Hughes, David

Source: EuroChoices, Volume 8, Number 3, December 2009 , pp. 6-13(8)

Publisher: Blackwell Publishing

Consumer knowledge of functional foods

Authors: Saaksjarvi, Maria; Holmlund, Maria; Tanskanen, Nina

Source: The International Review of Retail, Distribution and Consumer Research, Volume 19, Number 2, May 2009 , pp. 135-156(22)

Publisher: Routledge, part of the Taylor & Francis Group

Relative position of resale value as a decision variable in a car purchase: a Thurstone Case V analysis of a multiattribute car purchase decision model in India

Authors: Banerjee, Subhojit; Pillania, Rajesh K.

Source: International Journal of Electric and Hybrid Vehicles, Volume 2, Number 2, 29 October 2009 , pp. 77-97(21)

Publisher: Inderscience Publishers

Need for uniqueness in older women: an exploratory look

Authors: Armstrong, Myrna L.; Saunders, Jana C.; Owen, Donna C.; Roberts, Alden E.; Koch, Jerome R.

Source: International Journal of Older People Nursing, Volume 4, Number 4, December 2009 , pp. 254-262(9)

Publisher: Blackwell Publishing

Ideal Homes and the Gender Politics of Consumerism in Postcolonial Ghana, 1960-70

Author: Murillo, Bianca

Source: Gender & History, Volume 21, Number 3, November 2009 , pp. 560-575(16)

Publisher: Blackwell Publishing