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IT project risk assessment methods: a literature review

Authors: Liu, Shan; Zhang, Jinlong

Source: International Journal of Services, Economics and Management, Volume 2, Number 1, 2 December 2009 , pp. 46-58(13)

Publisher: Inderscience Publishers

Living the sweet (d)Life: public relations, IMC, and diabetes

Author: Stokes, Ashli Quesinberry

Source: Journal of Communication Management, Volume 13, Number 4, 2009 , pp. 343-361(19)

Publisher: Emerald Group Publishing Limited

Enhanced customer targeting with multi-stage models: Predicting customer sales and profit in the retail industry

Author: McCrary, Michael

Source: Journal of Targeting, Measurement and Analysis for Marketing, Volume 17, Number 4, December 2009 , pp. 273-295(23)

Publisher: Palgrave Macmillan

Optimal marketing strategies for competing new ventures in a nascent industry

Authors: Angelis, John N.; Levesque, Moren

Source: International Journal of Entrepreneurship and Innovation Management, Volume 11, Number 1, 2 December 2009 , pp. 109-135(27)

Publisher: Inderscience Publishers

Low-income consumers' reactions to low-involvement products

Author: Gbadamosi, Ayantunji

Source: Marketing Intelligence & Planning, Volume 27, Number 7, 2009 , pp. 882-899(18)

Publisher: Emerald Group Publishing Limited

Zambia: Sustaining Agricultural Diversification

Source: OECD Papers, Volume 2009, Number 2, September 2009 , pp. 96-124(29)

Publisher: OECD - Organisation for Economic Co-operation and Development

Marketing and managing nation branding during prolonged crisis: The case of Israel

Author: Avraham, Eli

Source: Place Branding and Public Diplomacy, Volume 5, Number 3, August 2009 , pp. 202-212(11)

Publisher: Palgrave Macmillan

Applying intelligent cultural networks to marketing analysis

Author: Wang, Yi

Source: International Marketing Review, Volume 26, Numbers 4-5, 2009 , pp. 542-553(12)

Publisher: Emerald Group Publishing Limited

An essential guide to audience development

Authors: Hazelwood, Emma; Lawson, Rob; Aitken, Rob

Source: Marketing Intelligence & Planning, Volume 27, Number 6, 2009 , pp. 789-804(16)

Publisher: Emerald Group Publishing Limited

An Empirical Evaluation of R&D-Marketing NPD Integration in Chinese Firms: The Guanxi Effect

Authors: Perks, Helen; Kahn, Kenneth; Zhang, Cong

Source: Journal of Product Innovation Management, Volume 26, Number 6, November 2009 , pp. 640-651(12)

Publisher: Blackwell Publishing

Reaching donors: neuro-linguistic programming implications for effective charity marketing communications

Authors: Mainwaring, Susan; Skinner, Heather

Source: The Marketing Review, Volume 9, Number 3, August 2009 , pp. 231-242(12)

Publisher: Westburn Publishers Ltd

Data mining course choice sets and behaviours for target marketing of higher education

Author: Singleton, Alex D

Source: Journal of Targeting, Measurement and Analysis for Marketing, Volume 17, Number 3, September 2009 , pp. 157-170(14)

Publisher: Palgrave Macmillan

Classifying customers on the basis of their attitudes towards telemarketing

Authors: Mehrotra, Ankit; Agarwal, Reeti

Source: Journal of Targeting, Measurement and Analysis for Marketing, Volume 17, Number 3, September 2009 , pp. 171-193(23)

Publisher: Palgrave Macmillan

A Realistic Assessment of the Indicator Potential of Butterflies and Other Charismatic Taxonomic Groups

Authors: FLEISHMAN, ERICA; MURPHY, DENNIS D.

Source: Conservation Biology, Volume 23, Number 5, October 2009 , pp. 1109-1116(8)

Publisher: Blackwell Publishing

A CAD system for service innovation: integrated representation of function, service activity, and product behaviour

Authors: Hara, Tatsunori; Arai, Tamio; Shimomura, Yoshiki

Source: Journal of Engineering Design, Volume 20, Number 4, August 2009 , pp. 367-388(22)

Publisher: Taylor and Francis Ltd

Characterizing and Reaching High-Risk Drinkers Using Audience Segmentation

Authors: Moss, Howard B.; Kirby, Susan D.; Donodeo, Fred

Source: Alcoholism Clinical and Experimental Research, Volume 33, Number 8, August 2009 , pp. 1336-1345(10)

Publisher: Blackwell Publishing

Performances and benchmarks of container ports using data envelopment analysis

Authors: Wu, Jie; Liang, Liang

Source: International Journal of Shipping and Transport Logistics, Volume 1, Number 3, 31 July 2009 , pp. 295-310(16)

Publisher: Inderscience Publishers

Bringing 'Light, Life and Happiness': British American Tobacco and music sponsorship in sub-Saharan Africa

Authors: Patel, Preeti; Okechukwu, Cassandra; Collin, Jeff; Hughes, Belinda

Source: Third World Quarterly, Volume 30, Number 4, June 2009 , pp. 685-700(16)

Publisher: Routledge, part of the Taylor & Francis Group

How technological innovations extend services outreach to customers: The changing shape of hospitality services taxonomy

Authors: Khan, Maryam; Khan, Mahmood A.

Source: International Journal of Contemporary Hospitality Management, Volume 21, Number 5, 2009 , pp. 509-522(14)

Publisher: Emerald Group Publishing Limited

A mixed method approach to understanding brand personality

Authors: Arora, Raj; Stoner, Charles

Source: Journal of Product and Brand Management, Volume 18, Number 4, 2009 , pp. 272-283(12)

Publisher: Emerald Group Publishing Limited