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2,091 articles with title/keywords/abstract containing STRATEGIC MARKETING

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Content loaded within last 14 days Development strategies of high-tech enterprises in response to the new economic reform in China

Authors: Yang, Chia-Han; Tang, Jerry; Shyu, Joseph Z.

Source: International Journal of Chinese Culture and Management, Volume 2, Number 2, 17 November 2009 , pp. 110-132(23)

Publisher: Inderscience Publishers

Content loaded within last 14 days High HPV vaccine acceptance despite low awareness among Swedish upper secondary school students

Authors: Gottvall, Maria; Larsson, Margareta; Höglund, Anna T.; Tydén, Tanja

Source: The European Journal of Contraception and Reproductive Health Care, Volume 14, Number 6, December 2009 , pp. 399-405(7)

Publisher: Informa Healthcare

Place Marketing, Strategic Planning and Competitiveness: The Case of Malta

Author: Metaxas, Theodore

Source: European Planning Studies, Volume 17, Number 9, September 2009 , pp. 1357-1378(22)

Publisher: Routledge, part of the Taylor & Francis Group

Reaching and influencing consumers in the prescription medicine market

Authors: Peters, Julia; Nel, Deon; Adam, Stewart

Source: Marketing Intelligence & Planning, Volume 27, Number 7, 2009 , pp. 909-925(17)

Publisher: Emerald Group Publishing Limited

What companies pay for: the strategic role of employee competencies

Authors: Diaz-Fernandez, Mirta; Lopez-Cabrales, Alvaro; Valle-Cabrera, Ramon

Source: European J. of International Management, Volume 3, Number 4, 7 October 2009 , pp. 439-456(18)

Publisher: Inderscience Publishers

Supporting Independent Film Production Through Tourism Collaboration

Authors: Cynthia, Diane; Beeton, Sue

Source: Tourism Review International, Volume 13, Number 2, 2009 , pp. 113-119(7)

Publisher: Cognizant Communication Corporation

Stakeholders' Perspectives of the Impacts of Film- and Television-Induced Tourism in Yorkshire

Authors: O'Connor, Noëlle; Flanagan, Sheila; Gilbert, David

Source: Tourism Review International, Volume 13, Number 2, 2009 , pp. 121-127(7)

Publisher: Cognizant Communication Corporation

A hybrid decision model for the selection of capital equipment using AHP in conjoint analysis under fuzziness

Authors: Parthiban, P.; Punniyamoorthy, M.; Mathiyalagan, P.; Dominic, P.D.D.

Source: International Journal of Enterprise Network Management, Volume 3, Number 2, 21 October 2009 , pp. 112-129(18)

Publisher: Inderscience Publishers

Valuing brands and brand investments: Key learnings and future expectations

Author: Haxthausen, Ove

Source: The Journal of Brand Management, Volume 17, Number 1, September 2009 , pp. 18-25(8)

Publisher: Palgrave Macmillan

Aligning value drivers with business operations by data mining for strategic advantage in business organisations

Authors: Ranjan, Jayanthi; Bhatnagar, Vishal

Source: International Journal of Value Chain Management, Volume 3, Number 3, 20 September 2009 , pp. 316-330(15)

Publisher: Inderscience Publishers

Building Commitment to Reform through Strategic Communication

Authors: Verzosa, Cecilia Cabanero; Garcia, Helen R.

Source: Building Commitment to Reform through Strategic Communication, October 2009 , pp. 1-133(133)

Publisher: World Bank

Globalisation through the kaleidoscope

Authors: Paliwoda, Stanley J.; Slater, Stephanie

Source: International Marketing Review, Volume 26, Numbers 4-5, 2009 , pp. 373-383(11)

Publisher: Emerald Group Publishing Limited

Population internet penetration rate and channel supply chain players' performances

Authors: Yan, Ruiliang; Wang, John; Ghose, Sanjoy

Source: International Journal of Internet Marketing and Advertising, Volume 5, Number 4, 11 August 2009 , pp. 329-347(19)

Publisher: Inderscience Publishers

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