Search Results

Can All Brands Innovate in the Same Way? A Typology of Brand Position and Innovation Effort

Authors: Beverland, Michael B.; Napoli, Julie; Farrelly, Francis

Source: Journal of Product Innovation Management, Volume 27, Number 1, January 2010 , pp. 33-48(16)

Publisher: Blackwell Publishing

Lead Users and Early Adopters on the Web: The Role of New Technology Product Blogs

Authors: Droge, Cornelia; Stanko, Michael A.; Pollitte, Wesley A.

Source: Journal of Product Innovation Management, Volume 27, Number 1, January 2010 , pp. 66-82(17)

Publisher: Blackwell Publishing

Branding paradigm for the bottom of the pyramid markets

Author: Rajagopal

Source: Measuring Business Excellence, Volume 13, Number 4, 2009 , pp. 58-68(11)

Publisher: Emerald Group Publishing Limited

A granular hardware/software system: pervasive distributed dynamic sensor data mining system for effective commerce

Authors: Hiremath, Naveen; Zhang, Yan-Qing

Source: International Journal of Granular Computing, Rough Sets and Intelligent Systems, Volume 1, Number 3, 30 November 2009 , pp. 252-271(20)

Publisher: Inderscience Publishers

An integrated framework for managing knowledge-intensive service innovation

Authors: Lee, Chung-Shing; Chen, Yiche Grace; Ho, Jonathan C.; Hsieh, Pi-Feng

Source: International Journal of Services Technology and Management, Volume 13, Numbers 1-2, 30 November 2009 , pp. 20-39(20)

Publisher: Inderscience Publishers

In the mouth of the imagination: positioning children as co-researchers and co-artists to create a professional children's theatre production

Authors: Gattenhof, Sandra; Radvan, Mark

Source: Research in Drama Education, Volume 14, Number 2, May 2009 , pp. 211-224(14)

Publisher: Routledge, part of the Taylor & Francis Group

Product placement in Bollywood movies

Author: Barn, Sukhbinder

Source: Marketing Intelligence & Planning, Volume 27, Number 7, 2009 , pp. 976-980(5)

Publisher: Emerald Group Publishing Limited

Aluminium and Contemporary Australian Design: Materials History, Cultural and National Identity

Author: Worden, Suzette

Source: Journal of Design History, Volume 22, Number 2, June 2009 , pp. 151-171(21)

Publisher: Oxford University Press

The costs and perils of over-targeting in today's markets

Authors: Sinha, Jay I.; Rosenthal, Edward C.

Source: The Marketing Review, Volume 9, Number 3, August 2009 , pp. 243-250(8)

Publisher: Westburn Publishers Ltd

Customer relationship management activities in e-banking: the case of Iranian banks

Authors: Keramati, Abbas; Farshid, M.; Salehi-Sangari, E.; Zavareh, J. Toufighi

Source: International Journal of Electronic Customer Relationship Management, Volume 3, Number 3, 22 August 2009 , pp. 207-235(29)

Publisher: Inderscience Publishers

Segmenting and Profiling Visitors to the Ulaanbaatar Naadam Festival by Motivation

Authors: Thompson, Karen; Schofield, Peter

Source: Event Management, Volume 13, Number 1, 2009 , pp. 1-15(15)

Publisher: Cognizant Communication Corporation

Analysis of the bias between TOPEX and GPS vTEC determinations

Authors: Azpilicueta, Francisco; Brunini, Claudio

Source: Journal of Geodesy, Volume 83, Number 2, February 2009 , pp. 121-127(7)

Publisher: Springer

An Accurate Approximation for Distance Distributions Arising in Airtanker Positioning and Related Problems

Authors: Provost, Serge B.; Stanford, David A.; Yu, Kaiqi

Source: Forest Science, Volume 55, Number 4, August 2009 , pp. 293-309(17)

Publisher: Society of American Foresters

Spanish seaports specialisation: a choice analysis

Author: Raya, Josep Maria

Source: International Journal of Shipping and Transport Logistics, Volume 1, Number 4, 7 August 2009 , pp. 386-395(10)

Publisher: Inderscience Publishers

Perceptual categorization of private labels and national brands

Authors: Nenycz-Thiel, Magda; Romaniuk, Jenni

Source: Journal of Product and Brand Management, Volume 18, Number 4, 2009 , pp. 251-261(11)

Publisher: Emerald Group Publishing Limited

A mixed method approach to understanding brand personality

Authors: Arora, Raj; Stoner, Charles

Source: Journal of Product and Brand Management, Volume 18, Number 4, 2009 , pp. 272-283(12)

Publisher: Emerald Group Publishing Limited

The Irish wine market: a market segmentation study

Authors: Geraghty, Sarah; Torres, Ann M.

Source: International Journal of Wine Business Research, Volume 21, Number 2, 2009 , pp. 143-154(12)

Publisher: Emerald Group Publishing Limited

Optimising product advice based on age when design criteria are based on weight: child restraints in vehicles

Authors: Anderson, R. W. G.; Hutchinson, T. P.

Source: Ergonomics, Volume 52, Number 3, March 2009 , pp. 312-324(13)

Publisher: Taylor and Francis Ltd

Searching for competitive advantage with the aid of the brand potential index

Author: Vukasovic, Tina

Source: Journal of Product and Brand Management, Volume 18, Number 3, 2009 , pp. 165-176(12)

Publisher: Emerald Group Publishing Limited

Cloon Keen Atelier: scent for a premium position

Author: Torres, Ann M.

Source: Marketing Intelligence & Planning, Volume 27, Number 4, 2009 , pp. 503-515(13)

Publisher: Emerald Group Publishing Limited