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1,769 articles with title/keywords/abstract containing Marketing Theory

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Evaluating stocks in the presence of multiple criteria

Authors: Xidonas, Panagiotis; Mavrotas, George; Psarras, John

Source: International Journal of Information and Decision Sciences, Volume 2, Number 1, 2 December 2009 , pp. 87-111(25)

Publisher: Inderscience Publishers

Optimal container dispatching policy and its structure in a shuttle service with finite capacity and random demands

Authors: Song, Dong-Ping; Dong, Jing-Xin; Roe, Michael

Source: International Journal of Shipping and Transport Logistics, Volume 2, Number 1, 2 December 2009 , pp. 44-58(15)

Publisher: Inderscience Publishers

Content loaded within last 14 days Academy of Marketing Conference 2009 "Putting Marketing in its Place": Hosted by Leeds Metropolitan University, UK

Authors: Parkinson, Stephen; Dennis, June; Lodorfos, George; Carter, Stephen

Source: Journal of Marketing Management, Volume 25, Numbers 9-10, November 2009 , pp. 861-866(6)

Publisher: Westburn Publishers Ltd

Content loaded within last 14 days Operational collaboration between shippers and carriers in the transportation industry

Authors: Fugate, Brian S.; Davis-Sramek, Beth; Goldsby, Thomas J.

Source: The International Journal of Logistics Management, Volume 20, Number 3, 2009 , pp. 425-447(23)

Publisher: Emerald Group Publishing Limited

Content loaded within last 14 days Involvement and the influence of online third-party endorsements

Authors: Williams, Russell; Grimes, Anthony

Source: International Journal of Internet Marketing and Advertising, Volume 6, Number 1, 16 December 2009 , pp. 65-84(20)

Publisher: Inderscience Publishers

Living the sweet (d)Life: public relations, IMC, and diabetes

Author: Stokes, Ashli Quesinberry

Source: Journal of Communication Management, Volume 13, Number 4, 2009 , pp. 343-361(19)

Publisher: Emerald Group Publishing Limited

Theory of constraints for recycling automobile tyres in the reverse logistics system

Authors: Yang, Yuxiang; Min, Hokey; Zhou, Gengui

Source: International Journal of Integrated Supply Management, Volume 5, Number 2, 22 November 2009 , pp. 158-172(15)

Publisher: Inderscience Publishers

Multichannels Strategy Implementation: The Role of Channel Alignment Capabilities

Authors: Wallace, David W.; Johnson, Jean L.; Umesh, U. N.

Source: Decision Sciences, Volume 40, Number 4, November 2009 , pp. 869-900(32)

Publisher: Blackwell Publishing

A control theory model of deployed soldiers' morale

Authors: Artelli, Michael J.; Deckro, Richard F.; Zalewski, Daniel J.; Leach, Sonia E.; Perry, Marcus B.

Source: International Journal of Operational Research, Volume 7, Number 1, 30 November 2009 , pp. 31-53(23)

Publisher: Inderscience Publishers

Utility function-based patient prioritisation in the emergency department

Authors: Claudio, David; Okudan, Gul E.

Source: European J. of Industrial Engineering, Volume 4, Number 1, 30 November 2009 , pp. 59-77(19)

Publisher: Inderscience Publishers

Understanding the heritage tourist market segment

Author: Goh, Edmund

Source: International Journal of Leisure and Tourism Marketing, Volume 1, Number 3, 30 November 2009 , pp. 257-270(14)

Publisher: Inderscience Publishers

A multicriteria decision making approach for the evaluation of equity portfolios

Authors: Xidonas, Panagiotis; Mavrotas, George; Psarras, John

Source: International Journal of Mathematics in Operational Research, Volume 2, Number 1, 1 December 2009 , pp. 40-72(33)

Publisher: Inderscience Publishers

Designing competitive loyalty programs: How types of program affect customer equity

Authors: Furinto, Asnan; Pawitra, Teddy; Balqiah, Tengku E

Source: Journal of Targeting, Measurement and Analysis for Marketing, Volume 17, Number 4, December 2009 , pp. 307-319(13)

Publisher: Palgrave Macmillan

History, theory and evidence of entrepreneurial marketing - an overview

Authors: Hills, Gerald E.; Hultman, Claes M.; Kraus, Sascha; Schulte, Reinhard

Source: International Journal of Entrepreneurship and Innovation Management, Volume 11, Number 1, 2 December 2009 , pp. 3-18(16)

Publisher: Inderscience Publishers

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