Search Results

3,363 articles with title/keywords/abstract containing Marketing Strategy

Key:
Free Content - Free Content
New Content - New Content
Subscribed Content - Subscribed Content
Free Trial Content - Free Trial Content
modify search
Display per page 

Content loaded within last 14 days Can All Brands Innovate in the Same Way? A Typology of Brand Position and Innovation Effort

Authors: Beverland, Michael B.; Napoli, Julie; Farrelly, Francis

Source: Journal of Product Innovation Management, Volume 27, Number 1, January 2010 , pp. 33-48(16)

Publisher: Blackwell Publishing

Content loaded within last 14 days Website evaluation: consistency between website presence and strategy

Authors: Chiou, Wen-Chih; Perng, Chyuan; Lin, Chin-Chao

Source: International Journal of Information Systems and Change Management, Volume 4, Number 1, 3 December 2009 , pp. 66-84(19)

Publisher: Inderscience Publishers

Content loaded within last 14 days A simulation study for a hybrid inventory control strategy with advance demand information

Authors: Claudio, David; Zhang, Jie; Zhang, Ying

Source: International Journal of Industrial and Systems Engineering, Volume 5, Number 1, 2 December 2009 , pp. 1-19(19)

Publisher: Inderscience Publishers

Content loaded within last 14 days Outsourcing printing services as a competitive manufacturing strategy: a case study

Authors: Kamble, Sachin S.; Ghosh, Sadhana

Source: International Journal of Procurement Management, Volume 3, Number 1, 2 December 2009 , pp. 12-31(20)

Publisher: Inderscience Publishers

Content loaded within last 14 days Managing empty container flows through short sea shipping and regional port systems

Authors: Le-Griffin, Hanh D.; Griffin, Mark T.

Source: International Journal of Shipping and Transport Logistics, Volume 2, Number 1, 2 December 2009 , pp. 59-75(17)

Publisher: Inderscience Publishers

Content loaded within last 14 days Vulnerability and adaptation to climate change and variability in semi-arid rural southeastern Arizona, USA

Authors: Coles, Ashley R.; Scott, Christopher A.

Source: Natural Resources Forum, Volume 33, Number 4, November 2009 , pp. 297-309(13)

Publisher: Blackwell Publishing

Up for sale: consumer medical information

Authors: Levy, Marian; Royne, Marla B.

Source: Journal of Consumer Marketing, Volume 26, Number 7, 2009 , pp. 465-467(3)

Publisher: Emerald Group Publishing Limited

Transcendental marketing: a conceptual framework and empirical examples

Author: Nordin, Fredrik

Source: Management Decision, Volume 47, Number 10, 2009 , pp. 1652-1664(13)

Publisher: Emerald Group Publishing Limited

Living the sweet (d)Life: public relations, IMC, and diabetes

Author: Stokes, Ashli Quesinberry

Source: Journal of Communication Management, Volume 13, Number 4, 2009 , pp. 343-361(19)

Publisher: Emerald Group Publishing Limited

Multichannels Strategy Implementation: The Role of Channel Alignment Capabilities

Authors: Wallace, David W.; Johnson, Jean L.; Umesh, U. N.

Source: Decision Sciences, Volume 40, Number 4, November 2009 , pp. 869-900(32)

Publisher: Blackwell Publishing

The effect of marketing strategy and marketing capability on business performance. Case study: Iran's medical equipment sector

Authors: Azizi, Shahriar; Movahed, Sedigheh Ansari; Haghighi Khah, Maryam

Source: Journal of Medical Marketing, Volume 9, Number 4, October 2009 , pp. 309-317(9)

Publisher: Palgrave Macmillan

Sustaining performance: Learning from buyers' experience of Viagra

Authors: Bradfield, Owen M; Parker, Caroline; Goodwin, Leonie

Source: Journal of Medical Marketing, Volume 9, Number 4, October 2009 , pp. 343-353(11)

Publisher: Palgrave Macmillan

Content loaded within last 14 days Application of TRIZ and the Kano method to home life industry innovation

Authors: Chen, Hui-Chuan; Lee, Tzong-Ru (Jiun-Shen); Lin, Hsin-Yi; Wu, Hsiao-Chen

Source: International Journal of Innovation and Learning, Volume 7, Number 1, 30 November 2009 , pp. 64-84(21)

Publisher: Inderscience Publishers

Content loaded within last 14 days The dynamics of brand equity, co-branding and sponsorship in professional sports

Authors: Frederick, Howard; Patil, Sandeep

Source: International Journal of Sport Management and Marketing, Volume 7, Numbers 1-2, 1 December 2009 , pp. 44-57(14)

Publisher: Inderscience Publishers

modify search
Key:
Free Content - Free Content
New Content - New Content
Subscribed Content - Subscribed Content
Free Trial Content - Free Trial Content
Share this item with others: These icons link to social bookmarking sites where readers can share and discover new web pages.
Page Help Click here for Page Help
Shopping cart
Tools
Sign in






Need to register?
Sign up here
Text size: A | A | A | A