Search Results

Motives of United States and Japanese professional baseball consumers and level of team identification

Authors: James, Jeffrey D.; Fujimoto, Junya; Ross, Stephen D.; Matsuoka, Hirotaka

Source: International Journal of Sport Management and Marketing, Volume 6, Number 4, 18 November 2009 , pp. 351-366(16)

Publisher: Inderscience Publishers

An approach to develop effective customer loyalty programs: The VIP program at T&T Supermarkets Inc.

Authors: Ho, Richard; Huang, Leo; Huang, Stanley; Lee, Tina; Rosten, Alexander; Tang, Christopher S.

Source: Managing Service Quality, Volume 19, Number 6, 2009 , pp. 702-720(19)

Publisher: Emerald Group Publishing Limited

Brand communications in fashion categories using celebrity endorsement

Author: Carroll, Angela

Source: The Journal of Brand Management, Volume 17, Number 2, October 2009 , pp. 146-158(13)

Publisher: Palgrave Macmillan

Zambia: Sustaining Agricultural Diversification

Source: OECD Papers, Volume 2009, Number 2, September 2009 , pp. 96-124(29)

Publisher: OECD - Organisation for Economic Co-operation and Development

Research on voluntary sport organisations: established themes and emerging opportunities

Author: Byers, Terri

Source: International Journal of Sport Management and Marketing, Volume 6, Number 2, 30 September 2009 , pp. 215-228(14)

Publisher: Inderscience Publishers

Data mining course choice sets and behaviours for target marketing of higher education

Author: Singleton, Alex D

Source: Journal of Targeting, Measurement and Analysis for Marketing, Volume 17, Number 3, September 2009 , pp. 157-170(14)

Publisher: Palgrave Macmillan

Marketing for capital investment: Improving labour efficiency in health care

Author: Coss, Thomas A

Source: Journal of Medical Marketing, Volume 9, Number 3, July 2009 , pp. 233-241(9)

Publisher: Palgrave Macmillan

Data quality is everyone's business — Designing quality into your data warehouse — Part 1

Author: Breur, Tom

Source: Direct, Data and Digital Marketing Practice, Volume 11, Number 1, July 2009 , pp. 20-29(10)

Publisher: Palgrave Macmillan

Principal component analysis-based frequent pattern evaluation on the object-relational data model of a cricket match database

Authors: UmaMaheswari, P.; Rajaram, M.

Source: International Journal of Data Analysis Techniques and Strategies, Volume 1, Number 4, 28 July 2009 , pp. 364-384(21)

Publisher: Inderscience Publishers

The CASA story - Lodha Group's foray into mid-income segments

Author: Mathur, Anupriya

Source: Business Strategy Series, Volume 10, Number 4, 2009 , pp. 199-208(10)

Publisher: Emerald Group Publishing Limited

Licence-exempt: the emergence of Wi-Fi

Authors: Hayes, Vic; Lemstra, Wolter

Source: Info - The journal of policy, regulation and strategy for telecommunications, Volume 11, Number 5, 2009 , pp. 57-71(15)

Publisher: Emerald Group Publishing Limited

The value chain revisited

Authors: Presutti, William D.; Jr.; Mawhinney, John R.

Source: International Journal of Value Chain Management, Volume 3, Number 2, 9 July 2009 , pp. 146-167(22)

Publisher: Inderscience Publishers

Changing continuing medical education: An opportunity to improve physician education and patient care around the world

Author: Sherman, Lawrence

Source: Journal of Medical Marketing, Volume 9, Number 2, April 2009 , pp. 170-174(5)

Publisher: Palgrave Macmillan

The implementation of Design for Six Sigma: a development experience

Authors: Chakravorty, Satya S.; Franza, Richard M.

Source: International Journal of Product Development, Volume 9, Number 4, 26 July 2009 , pp. 329-342(14)

Publisher: Inderscience Publishers

Proactive and reactive: drivers for key account management programmes

Authors: Brehmer, Per-Olof; Rehme, Jakob

Source: European Journal of Marketing, Volume 43, Numbers 7-8, 2009 , pp. 961-984(24)

Publisher: Emerald Group Publishing Limited

From products to solutions: the role of salesperson opportunity recognition

Authors: Bonney, F. Leff; Williams, Brian C.

Source: European Journal of Marketing, Volume 43, Numbers 7-8, 2009 , pp. 1032-1052(21)

Publisher: Emerald Group Publishing Limited

Virtual snakes and ladders: social networks and the relationship marketing loyalty ladder

Authors: Harridge-March, Sally; Quinton, Sarah

Source: The Marketing Review, Volume 9, Number 2, May 2009 , pp. 171-181(11)

Publisher: Westburn Publishers Ltd

"Everyday Heroines:" Nazi Visions of Motherhood in Mutterliebe (1939) and Annelie (1941)

Author: Fox, Jo

Source: Historical Reflections, Volume 35, Number 2, Summer 2009 , pp. 21-39(19)

Publisher: Berghahn Journals

Expensive drugs for rare disorders: to treat or not to treat? The case of enzyme replacement therapy for mucopolysaccharidosis VI

Authors: Schlander, M.; Beck, M.

Source: Current Medical Research and Opinion, Volume 25, Number 5, May 2009 , pp. 1285-1293(9)

Publisher: Informa Healthcare

Marketing in non-profit organizations: an international perspective

Authors: Dolnicar, Sara; Lazarevski, Katie

Source: International Marketing Review, Volume 26, Number 3, 2009 , pp. 275-291(17)

Publisher: Emerald Group Publishing Limited