Search Results

Up for sale: consumer medical information

Authors: Levy, Marian; Royne, Marla B.

Source: Journal of Consumer Marketing, Volume 26, Number 7, 2009 , pp. 465-467(3)

Publisher: Emerald Group Publishing Limited

The future of marketing: brightest star in the firmament, or a fading meteor? Some hypotheses and a research agenda

Author: McDonald, Malcolm

Source: Journal of Marketing Management, Volume 25, Numbers 5-6, July 2009 , pp. 431-450(20)

Publisher: Westburn Publishers Ltd

Organisational culture and environmental responsibility: a study of textile industry in India

Authors: Dash, Sudhi Ranjan; Bhal, Kanika T.; Udgata, Jitarani

Source: International Journal of Indian Culture and Business Management, Volume 2, Number 3, 27 February 2009 , pp. 233-246(14)

Publisher: Inderscience Publishers

Marketing perceptions and business performance: Implications for marketing education?

Authors: Helgesen, Øyvind; Nesset, Erik; Voldsund, Terje

Source: Marketing Intelligence & Planning, Volume 27, Number 1, 2009 , pp. 25-47(23)

Publisher: Emerald Group Publishing Limited

Marketing's missing metrics

Author: Mitchell, Alan

Source: International Commerce Review, Volume 8, Number 1, November 2008 , pp. 80-83(4)

Publisher: Springer

Determining the indirect value of a customer

Author: Ryals, Lynette

Source: Journal of Marketing Management, Volume 24, Numbers 7-8, September 2008 , pp. 847-864(18)

Publisher: Westburn Publishers Ltd

Operationalizing the progression from prospect to customer to evangelist: How marketing operations supports transparency and trust building in the New World of Web 2.0 — Interview with Gary Katz of Marketing Operations Partners

Author: Katz, Gary

Source: Journal of Digital Asset Management, Volume 4, Number 4, September 2008 , pp. 197-212(16)

Publisher: Palgrave Macmillan

Upgrading The Investment Policy Framework Of Public Pension Funds

Authors: Vittas, Dimitri; Impavido, Gregorio; O'Connor, Ronan

Source: Research Working papers, December 2008 , pp. 1-68(68)

Publisher: World Bank

The true cost of fundraising: Should donors care?

Authors: Sargeant, Adrian; Jay, Elaine; Lee, Stephen

Source: Direct, Data and Digital Marketing Practice, Volume 9, Number 4, June 2008 , pp. 340-353(14)

Publisher: Palgrave Macmillan

Cardiovascular service line development: what is it, who benefits and is it worthwhile?

Authors: Turnipseed, William D; Wolff, Matt; Fischer, Lynn; Edwards, Niloo

Source: Expert Review of Pharmacoeconomics and Outcomes Research, Volume 7, Number 4, August 2007 , pp. 335-341(7)

Publisher: Expert Reviews

The use of marketing metrics by British fundraising charities: a survey of current practice

Author: Bennett, Roger

Source: Journal of Marketing Management, Volume 23, Numbers 9-10, November 2007 , pp. 959-989(31)

Publisher: Westburn Publishers Ltd

Insights into interpreting integrated marketing communications: A two-nation qualitative comparison

Authors: Eagle, Lynne; Kitchen, Philip J.; Bulmer, Sandy

Source: European Journal of Marketing, Volume 41, Numbers 7-8, 2007 , pp. 956-970(15)

Publisher: Emerald Group Publishing Limited

The finance-CRM nexus: measure of performance effectiveness

Authors: Oh, K.; Durden, G.

Source: International Journal of Electronic Customer Relationship Management, Volume 1, Number 2, 2 December 2007 , pp. 184-199(16)

Publisher: Inderscience Publishers

On following the standards and guidelines for quality assurance in the European higher education area: a Slovenian case study

Authors: Rodman, Karmen; Sirca, Nada Trunk

Source: International Journal of Services and Standards, Volume 4, Number 1, 5 December 2007 , pp. 54-69(16)

Publisher: Inderscience Publishers

Use of Risk Management Planning to Enhance Safety of Medicines

Authors: Carbarns, Ian R.I.; Hudson, Andrew J.; Wang, Rebecca; Arnold, Barry D.C.

Source: International Journal of Pharmaceutical Medicine, Volume 21, Number 6, 2007 , pp. 415-426(12)

Publisher: Adis International

Marketing in the Era of Accountability

Author: Mouncey F, Peter

Source: Direct, Data and Digital Marketing Practice, Volume 9, Number 2, October 2007 , pp. 225-228(4)

Publisher: Palgrave Macmillan

Accountability in marketing

Author: Sara, Michel

Source: Journal of Medical Marketing, Volume 7, Number 4, September 2007 , pp. 323-331(9)

Publisher: Palgrave Macmillan

Theory into practice: meditations on cultures of accountability and interdisciplinarity in marketing research

Authors: Brownlie, Douglas; Hewer, Paul; Ferguson, Pauline

Source: Journal of Marketing Management, Volume 23, Numbers 5-6, June 2007 , pp. 395-409(15)

Publisher: Westburn Publishers Ltd

Agile Innovative Total Quality Function Deployment and its financial accountability in an Indian company

Authors: Vinodh, S.; Sundararaj, G.; Devadasan, S.R.; Rajanayagam, D.; Murugesh, R.

Source: International Journal of Indian Culture and Business Management, Volume 1, Numbers 1-2, 10 July 2007 , pp. 244-263(20)

Publisher: Inderscience Publishers

Pharmaceutical Medicine: History, Global Status, Evolution and Development

Authors: Stonier, Peter D.; Silva, Honorio; Lahon, Herman

Source: International Journal of Pharmaceutical Medicine, Volume 21, Number 4, 2007 , pp. 253-262(10)

Publisher: Adis International