Search Results

Limited influence of loyalty program membership on relational outcomes

Author: Lacey, Russell

Source: Journal of Consumer Marketing, Volume 26, Number 6, 2009 , pp. 392-402(11)

Publisher: Emerald Group Publishing Limited

How analytical CRM is touching the casino business - Part 1

Author: Doyle, Shaun

Source: The Journal of Database Marketing & Customer Strategy Management, Volume 16, Number 3, September 2009 , pp. 215-219(5)

Publisher: Palgrave Macmillan

Managing hotels in the downturn: Smart revenue growth through pricing optimisation

Authors: Butscher, Stephan A; Vidal, David; Dimier, Charles

Source: Journal of Revenue and Pricing Management, Volume 8, Number 5, November 2009 , pp. 405-409(5)

Publisher: Palgrave Macmillan

A comprehensive model of customer trust in two retail stores

Authors: Guenzi, Paolo; Johnson, Michael D.; Castaldo, Sandro

Source: Journal of Service Management, Volume 20, Number 3, 2009 , pp. 290-316(27)

Publisher: Emerald Group Publishing Limited

The consumer inside: at its heart, all marketing speaks to human beings

Author: Ferguson, Rick

Source: Journal of Consumer Marketing, Volume 26, Number 3, 2009 , pp. 214-218(5)

Publisher: Emerald Group Publishing Limited

Reward Redemption Behaviour in Retail Loyalty Schemes

Authors: Smith, Andrew; Sparks, Leigh

Source: British Journal of Management, Volume 20, Number 2, June 2009 , pp. 204-218(15)

Publisher: Blackwell Publishing

The consumers' predisposition towards enrolling for retail loyalty cards: the Indian retail story

Authors: Rakesh, Sapna; Khare, Arpita

Source: International Journal of Electronic Marketing and Retailing, Volume 2, Number 4, 17 May 2009 , pp. 378-396(19)

Publisher: Inderscience Publishers

Moral Hazard and Customer Loyalty Programs

Authors: Basso, Leonardo J.; Clements, Matthew T.; Ross, Thomas W.

Source: American Economic Journal: Microeconomics, Volume 1, Number 1, February 2009 , pp. 101-123(23)

Publisher: American Economic Association

Redemption behavior for credit card reward programs in China

Authors: Liu, Matthew Tingchi; Brock, James L.

Source: The International Journal of Bank Marketing, Volume 27, Number 2, 2009 , pp. 150-166(17)

Publisher: Emerald Group Publishing Limited

Shopping for loyalty: an executive's wish list

Author: Kerr, Bruce

Source: Journal of Consumer Marketing, Volume 26, Number 1, 2009 , pp. 49-51(3)

Publisher: Emerald Group Publishing Limited

A better way to design loyalty programs

Authors: Hoffman, Janet L.; Lowitt, Eric M.

Source: Strategy and Leadership, Volume 36, Number 4, 2008 , pp. 44-47(4)

Publisher: Emerald Group Publishing Limited

Customer advocacy and the impact of B2B loyalty programs

Authors: Lacey, Russell; Morgan, Robert M.

Source: The Journal of Business and Industrial Marketing, Volume 24, Number 1, 2008 , pp. 3-13(11)

Publisher: Emerald Group Publishing Limited

Lean production and quality commitment: A comparative study of two Korean auto firms

Authors: Lee, Jiman; Peccei, Riccardo

Source: Personnel Review, Volume 37, Number 1, 2008 , pp. 5-25(21)

Publisher: Emerald Group Publishing Limited

Reconceptualising the strategic role of loyalty schemes

Author: Rowley, Jennifer

Source: Journal of Consumer Marketing, Volume 24, Number 6, 2007 , pp. 366-374(9)

Publisher: Emerald Group Publishing Limited

Consumer reactance against loyalty programs

Authors: Wendlandt, Mark; Schrader, Ulf

Source: Journal of Consumer Marketing, Volume 24, Number 5, 2007 , pp. 293-304(12)

Publisher: Emerald Group Publishing Limited

The COLLOQUY loyalty marketing census: sizing up the US loyalty marketing industry

Authors: Ferguson, Rick; Hlavinka, Kelly

Source: Journal of Consumer Marketing, Volume 24, Number 5, 2007 , pp. 313-321(9)

Publisher: Emerald Group Publishing Limited

Choosing the right tools for your relationship banking strategy

Authors: Ferguson, Rick; Hlavinka, Kelly

Source: Journal of Consumer Marketing, Volume 24, Number 2, 2007 , pp. 110-117(8)

Publisher: Emerald Group Publishing Limited

Advertised versus unexpected next purchase coupons: consumer satisfaction, perceptions of value, and fairness

Author: Chatterjee, Patrali

Source: Journal of Product and Brand Management, Volume 16, Number 1, 2007 , pp. 59-69(11)

Publisher: Emerald Group Publishing Limited

An analysis of main and subsidiary credit card holding and spending

Authors: Devlin, James F.; Worthington, Steve; Gerrard, P.

Source: The International Journal of Bank Marketing, Volume 25, Number 2, 2007 , pp. 89-101(13)

Publisher: Emerald Group Publishing Limited

The total package: loyalty marketing in the world of consumer packaged goods (CPG)

Authors: Hlavinka, Kelly; Gomez, Leopoldo

Source: Journal of Consumer Marketing, Volume 24, Number 1, 2007 , pp. 48-56(9)

Publisher: Emerald Group Publishing Limited