Search Results

Statistical modeling and probabilistic composition in the prediction of the customer lifetime value

Authors: Sant'Anna, Annibal Parracho; Ribeiro, Rodrigo Otavio de Araujo

Source: Benchmarking: An International Journal, Volume 16, Number 3, 2009 , pp. 335-350(16)

Publisher: Emerald Group Publishing Limited

The need for customizing maintenance services in social housing

Authors: van Mossel, Henk-Jan; Straub, Ad

Source: Construction Management and Economics, Volume 27, Number 2, 2009 , pp. 135-151(17)

Publisher: Routledge, part of the Taylor & Francis Group

Creating standardised data lists for traceability: a study of honey processing

Authors: Donnelly, Kathryn Anne-Marie; Karlsen, Kine Mari; Olsen, Petter; Roest, Joop Van Der

Source: International Journal of Metadata, Semantics and Ontologies, Volume 3, Number 4, 1 March 2009 , pp. 283-291(9)

Publisher: Inderscience Publishers

VisitScotland campaign: Climbing the ladder — The IDM Business Performance Awards 2006, Highly Commended

Author: Boothby, Kate

Source: Direct, Data and Digital Marketing Practice, Volume 9, Number 4, June 2008 , pp. 371-382(12)

Publisher: Palgrave Macmillan

Establishing agile supply networks through competence profiling

Authors: Armoutis, N.; Maropoulos, P. G.; Matthews, P.; Lomas, C.

Source: International Journal of Computer Integrated Manufacturing, Volume 21, Number 2, December 2007 , pp. 166-173(8)

Publisher: Taylor and Francis Ltd

A statistical process control approach to business activity monitoring

Authors: Jiang, Wei; Au, Tom; Tsui, Kwok-Leung

Source: IIE Transactions, Volume 39, Number 3, March 2007 , pp. 235-249(15)

Publisher: Taylor and Francis Ltd

Will you care when you pay more? The negative side of targeted promotions

Authors: Tsai, Dungchun; Lee, Hsiao-Ching

Source: Journal of Product and Brand Management, Volume 16, Number 7, 2007 , pp. 481-491(11)

Publisher: Emerald Group Publishing Limited

Extension of multivariate regression trees to interval data. Application to electricity load profiling

Author: Cariou, Véronique

Source: Computational Statistics, Volume 21, Number 2, June 2006 , pp. 325-341(17)

Publisher: Springer

An empirical measure of the availability, completeness and reliability of voluntarily disclosed personal information for direct marketing purposes

Authors: Robertshaw, G S; Marr, N E

Source: Journal of Financial Services Marketing, Volume 11, Number 1, August 2006 , pp. 85-94(10)

Publisher: Palgrave Macmillan

Papers: Databasing the shopper's mind: Approaches to a `mind genomics'

Authors: Moskowitz, Moskowitz R; Ashman, Hollis; Minkus-McKenna, Dorothy; Rabino, Samuel; Beckley, Jacqueline H

Source: The Journal of Database Marketing & Customer Strategy Management, Volume 13, Number 2, 1 January 2006 , pp. 144-155(12)

Publisher: Palgrave Macmillan

Customer satisfaction

Author: Vukmir, Rade B.

Source: International Journal of Health Care Quality Assurance, Volume 19, Number 1, 2006 , pp. 8-31(24)

Publisher: Emerald Group Publishing Limited

CRM shifts the paradigm

Author: Jain, Subhash

Source: Journal of Strategic Marketing, Volume 13, Number 4, Number 4/December 2005 , pp. 275-291(17)

Publisher: Routledge, part of the Taylor & Francis Group

Are abstainers different from voluntary contributors of personal information? Implications for direct marketing practice

Authors: Robertshaw, Gary S.; Marr, Norman E.

Source: Interactive Marketing, Volume 7, Number 1, August/September 2005 , pp. 18-35(18)

Publisher: Palgrave Macmillan

Enhancing customer privacy while searching for products and services on the world wide web

Authors: Elovici, Yuval; Glezer, Chanan; Shapira, Bracha

Source: Internet Research: Electronic Networking Applications and Policy, Volume 15, Number 4, 2005 , pp. 378-399(22)

Publisher: Emerald Group Publishing Limited

The potential and barriers to the use of geographical information systems for marketing applications in higher educational institutions

Authors: Read Paul; Higgs Gary; Taylor George

Source: Marketing Intelligence & Planning, Volume 23, Number 1, 2005 , pp. 30-42(13)

Publisher: Emerald Group Publishing Limited

How to spot, and avoid, the "toxic" customer: ... and hold on to clients who are just right for your firm

Source: Strategic Direction, Volume 21, Number 1, 2005 , pp. 25-27(3)

Publisher: Emerald Group Publishing Limited

The role of data integration in integrated marketing communications planning

Authors: Orr, Dawn; Cano-Lopez, Jon

Source: Direct, Data and Digital Marketing Practice, Volume 7, Number 2, 1 October 2005 , pp. 137-145(9)

Publisher: Palgrave Macmillan

Are abstainers different from voluntary contributors of personal information? Implications for direct marketing practice

Authors: Robertshaw, Gary S; Marr, Norman E

Source: Direct, Data and Digital Marketing Practice, Volume 7, Number 1, 1 August 2005 , pp. 18-35(18)

Publisher: Palgrave Macmillan

Retaining and divesting customers: an exploratory study of right customers, "at-risk" right customers, and wrong customers

Authors: Woo, Ka-shing; Fock, Henry K.Y.

Source: Journal of Services Marketing, Volume 18, Number 3, 2004 , pp. 187-197(11)

Publisher: Emerald Group Publishing Limited

The profitability of customer-targeted quality improvement efforts: an empirical examination

Authors: Yasin M.; Correia E.; Lisboa J.

Source: The TQM Magazine, Volume 16, Number 1, 2004 , pp. 45-49(5)

Publisher: Emerald Group Publishing Limited