Search Results

Can All Brands Innovate in the Same Way? A Typology of Brand Position and Innovation Effort

Authors: Beverland, Michael B.; Napoli, Julie; Farrelly, Francis

Source: Journal of Product Innovation Management, Volume 27, Number 1, January 2010 , pp. 33-48(16)

Publisher: Blackwell Publishing

Sales Forecasting in High-Technology Markets: A Utility-Based Approach

Authors: Decker, Reinhold; Gnibba-Yukawa, Kumiko

Source: Journal of Product Innovation Management, Volume 27, Number 1, January 2010 , pp. 115-129(15)

Publisher: Blackwell Publishing

Using Six Sigma - SIPOC for customer satisfaction

Author: Yeung, Shirley Mo-Ching

Source: International Journal of Six Sigma and Competitive Advantage, Volume 5, Number 4, 2 December 2009 , pp. 312-324(13)

Publisher: Inderscience Publishers

Baby you can drive my car: using local community customers to develop marketing communications

Author: Epps, Alun

Source: International Journal of Innovation and Regional Development, Volume 2, Numbers 1-2, 2 December 2009 , pp. 66-83(18)

Publisher: Inderscience Publishers

Growing a Niche Market: A Targeted Marketing Plan for Colorado Homestead Ranches

Authors: McFadden, Dawn Thilmany; Umberger, Wendy; Wilson, Joshua

Source: Review of Agricultural Economics, Volume 31, Number 4, Winter 2009 , pp. 984-998(15)

Publisher: Blackwell Publishing

Analysis of consumers' preferences and behavior with regard to horse meat using a structured survey questionnaire

Authors: OH, Woon Yong; LEE, Ji Woong; LEE, Chong Eon; KO, Moon Seok; JEONG, Jae Hong

Source: Animal Science Journal, Volume 80, Number 6, December 2009 , pp. 716-723(8)

Publisher: Blackwell Publishing

Influence of acculturation on dining-out behavior of Koreans living in the United States - an exploratory study

Authors: Rajagopal, Lakshman; Zheng, Tianshu; Kang, JuHee; Lee, Ju Yup

Source: Journal of Foodservice, Volume 20, Number 6, December 2009 , pp. 321-329(9)

Publisher: Blackwell Publishing

The Effects of Homosexual Imagery in Advertisements on Brand Perception and Purchase Intention

Authors: Hooten, Mary Ann; Noeva, Kristina; Hammonds, Frank

Source: Social Behavior and Personality: an international journal, Volume 37, Number 9, 2009 , pp. 1231-1238(8)

Publisher: Scientific Journal Publishers

Reducing urban demand for wild animals in Vietnam: examining the potential of wildlife farming as a conservation tool

Author: Drury, Rebecca

Source: Conservation Letters, Volume 2, Number 6, December 2009 , pp. 263-270(8)

Publisher: Blackwell Publishing

Radio Frequency Identification Technology (RFID): Is legal risk management relevant in consumer privacy?

Author: Ismail, Noriswadi

Source: International Journal of Technology Transfer and Commercialisation, Volume 9, Number 3, 11 December 2009 , pp. 268-279(12)

Publisher: Inderscience Publishers

What's the point of Marketing anyway? The prevalence, temporal extent and implications of long-term market share equilibrium

Author: Graham, C.D.A.

Source: Journal of Marketing Management, Volume 25, Numbers 9-10, November 2009 , pp. 867-874(8)

Publisher: Westburn Publishers Ltd

The savvy French consumer: a cross-cultural replication

Authors: Garnier, Marion; Macdonald, Emma K.

Source: Journal of Marketing Management, Volume 25, Numbers 9-10, November 2009 , pp. 965-986(22)

Publisher: Westburn Publishers Ltd

Making profit to solve development problems: the case of Telenor AS and the Village Phone Programme in Bangladesh

Authors: Rashid, Ahmed T.; Rahman, Mizan

Source: Journal of Marketing Management, Volume 25, Numbers 9-10, November 2009 , pp. 1049-1060(12)

Publisher: Westburn Publishers Ltd

Editorial

Author: Baker, Michael J.

Source: Journal of Customer Behaviour, Volume 8, Number 4, December 2009 , pp. 299-305(7)

Publisher: Westburn Publishers Ltd

Exploring the influences of perceived interactivity on consumers' e-shopping effectiveness

Authors: Park, Mijung; Park, JungKun

Source: Journal of Customer Behaviour, Volume 8, Number 4, December 2009 , pp. 361-379(19)

Publisher: Westburn Publishers Ltd

Knowing the child consumer: historical and conceptual insights on qualitative children's consumer research

Author: Cook, Daniel Thomas

Source: Young Consumers: Insight and Ideas for Responsible Marketers, Volume 10, Number 4, 2009 , pp. 269-282(14)

Publisher: Emerald Group Publishing Limited

Measuring the Contributions of Brand to Shareholder Value (and How to Maintain or Increase Them)

Authors: Gerzema, John; Lebar, Ed; Rivers, Anne

Source: Journal of Applied Corporate Finance, Volume 21, Number 4, Fall 2009 , pp. 79-88(10)

Publisher: Blackwell Publishing

Influence of information and communication technology on consumer purchasing behaviour in Calabar Urban, Cross River State, Nigeria

Author: Chukwurah, Chris

Source: International Journal of Education Economics and Development, Volume 1, Number 1, 14 October 2009 , pp. 95-102(8)

Publisher: Inderscience Publishers

Involvement and the influence of online third-party endorsements

Authors: Williams, Russell; Grimes, Anthony

Source: International Journal of Internet Marketing and Advertising, Volume 6, Number 1, 16 December 2009 , pp. 65-84(20)

Publisher: Inderscience Publishers

The effect of website usage and virtual community participation on brand relationships

Authors: Ellonen, Hanna-Kaisa; Tarkiainen, Anssi; Kuivalainen, Olli

Source: International Journal of Internet Marketing and Advertising, Volume 6, Number 1, 16 December 2009 , pp. 85-105(21)

Publisher: Inderscience Publishers