Search Results

Using multi-criteria decision aid to rank and select co-branding partners: From a brand personality perspective

Author: Chang, Wei-Lun

Source: Kybernetes: The International Journal of Systems & Cybernetics, Volume 38, Number 6, 2009 , pp. 950-965(16)

Publisher: Emerald Group Publishing Limited

Guilty by Association: Image `Spill-over' in Corporate Co-branding

Authors: Kahuni, Abel Tasiyana; Rowley, Jennifer; Binsardi, Arnaz

Source: Corporate Reputation Review, Volume 12, Number 1, 2009 , pp. 52-63(12)

Publisher: Palgrave Macmillan

Defining brand values through sponsorship

Author: Alexander, Nicholas

Source: International Journal of Retail & Distribution Management, Volume 37, Number 4, 2009 , pp. 346-357(12)

Publisher: Emerald Group Publishing Limited

Restoring America's Image: What the Next President Can Do

Author: Reiss, Mitchell

Source: Survival, Volume 50, Number 5, 2008 , pp. 99-114(16)

Publisher: Routledge, part of the Taylor & Francis Group

Restoring America's Image: What the Next President Can Do

Author: Reiss, Mitchell

Source: Survival, Volume 50, Number 5, 2008 , pp. 99-114(16)

Publisher: Routledge, part of the Taylor & Francis Group

Brand management models of major consulting firms, advertising agencies and market research companies: A categorisation and positioning analysis of models offered in Germany, Switzerland and Austria

Authors: Zednik, Anita; Strebinger, Andreas

Source: The Journal of Brand Management, Volume 15, Number 5, May 2008 , pp. 301-311(11)

Publisher: Palgrave Macmillan

Zum gewerblichen und kommerziellen Eigentum; Markenrecht; Arzneimittel; Parallelimport; Umpacken der mit der Marke versehenen Ware

Author: Schuhmacher

Source: Wirtschaftsrechtliche Blätter, Volume 21, Number 6, June 2007 , pp. 276-277(2)

Publisher: Springer

McCafe: The McDonald's co-branding experience

Authors: Wright, Owen; Frazer, Lorelle; Merrilees, Bill

Source: The Journal of Brand Management, Volume 14, Number 6, 22 July 2007 , pp. 442-457(16)

Publisher: Palgrave Macmillan

The equity effect of product endorsement by celebrities: A conceptual framework from a co-branding perspective

Authors: Seno, Diana; Lukas, Bryan A.

Source: European Journal of Marketing, Volume 41, Numbers 1-2, 2007 , pp. 121-134(14)

Publisher: Emerald Group Publishing Limited

Maintaining brand relevance with kids

Author: Mininni, Ted

Source: Young Consumers: Insight and Ideas for Responsible Marketers, Volume 6, Number 3, 2005 , pp. 23-25(3)

Publisher: Emerald Group Publishing Limited

Customer and brand manager perspectives on brand relationships: a conceptual framework

Authors: Jevons, Colin; Gabbott, Mark; Chernatony, Leslie de

Source: Journal of Product and Brand Management, Volume 14, Number 5, 2005 , pp. 300-309(10)

Publisher: Emerald Group Publishing Limited

When Hershey met Betty: love, lust and co-branding

Authors: Askegaard, Søren; Bengtsson, Anders

Source: Journal of Product and Brand Management, Volume 14, Number 5, 2005 , pp. 322-329(8)

Publisher: Emerald Group Publishing Limited

E-branding strategies of internet companies: Some preliminary insights from the UK

Authors: Ibeh, Kevin I N; Luo, Ying; Dinnie, Keith

Source: The Journal of Brand Management, Volume 12, Number 5, 1 June 2005 , pp. 355-373(19)

Publisher: Palgrave Macmillan

The Impact of Cause Branding on Consumer Reactions to Products: Does Product/Cause 'Fit' Really Matter?

Authors: R.P. Hamiln; T. Wilson

Source: Journal of Marketing Management, Volume 20, Numbers 7-8, 1 August 2004 , pp. 663-681(19)

Publisher: Westburn Publishers Ltd

What's the board's role in strategy development?: A strategic reference framework for the board

Authors: Jonk, Gillis J.; Schaap, Jan

Source: Strategy and Leadership, Volume 32, Number 5, 2004 , pp. 38-44(7)

Publisher: Emerald Group Publishing Limited

What's the board's role in strategy development?: A strategic reference framework for the board

Authors: Jonk, Gillis J; Schaap, Jan

Source: Strategy and Leadership, Volume 32, Number 5, 2004 , pp. 38-44(7)

Publisher: Emerald Group Publishing Limited

Evaluations of co-brands and spill-over effects: further empirical results

Author: Baumgarth C.

Source: Journal of Marketing Communications, Volume 10, Number 2, June 2004 , pp. 115-131(17)

Publisher: Routledge, part of the Taylor & Francis Group

How different are branding strategies in the pharmaceutical industry and the fast-moving consumer goods sector?

Authors: Schuiling, Isabelle; Moss, Giles

Source: The Journal of Brand Management, Volume 11, Number 5, 1 May 2004 , pp. 366-380(15)

Publisher: Palgrave Macmillan

Adidas and All Blacks build winning partnership: The benefits of corporate co-branding

Source: Strategic Direction, Volume 20, Number 1, 2004 , pp. 7-9(3)

Publisher: Emerald Group Publishing Limited

2+2=5? A framework for using co-branding to leverage a brand

Authors: Leuthesser, Lance; Kohli, Chiranjeev; Suri, Rajneesh

Source: The Journal of Brand Management, Volume 11, Number 1, 1 September 2003 , pp. 35-47(13)

Publisher: Palgrave Macmillan