Search Results

Designing Visual Recognition for the Brand

Authors: Karjalainen, Toni-Matti; Snelders, Dirk

Source: Journal of Product Innovation Management, Volume 27, Number 1, January 2010 , pp. 6-22(17)

Publisher: Blackwell Publishing

Consumer Innovativeness and the Use of New versus Extended Brand Names for New Products

Authors: Klink, Richard R.; Athaide, Gerard A.

Source: Journal of Product Innovation Management, Volume 27, Number 1, January 2010 , pp. 23-32(10)

Publisher: Blackwell Publishing

Can All Brands Innovate in the Same Way? A Typology of Brand Position and Innovation Effort

Authors: Beverland, Michael B.; Napoli, Julie; Farrelly, Francis

Source: Journal of Product Innovation Management, Volume 27, Number 1, January 2010 , pp. 33-48(16)

Publisher: Blackwell Publishing

Global Integration of Brands and New Product Development at General Motors

Authors: Townsend, Janell D.; Cavusgil, S. Tamer; Baba, Marietta L.

Source: Journal of Product Innovation Management, Volume 27, Number 1, January 2010 , pp. 49-65(17)

Publisher: Blackwell Publishing

Baby you can drive my car: using local community customers to develop marketing communications

Author: Epps, Alun

Source: International Journal of Innovation and Regional Development, Volume 2, Numbers 1-2, 2 December 2009 , pp. 66-83(18)

Publisher: Inderscience Publishers

Contact allergens and irritants in household washing and cleaning products

Authors: Magnano, Michela; Silvani, Simonetta; Vincenzi, Colombina; Nino, Massimiliano; Tosti, Antonella

Source: Contact Dermatitis, Volume 61, Number 6, December 2009 , pp. 337-341(5)

Publisher: Blackwell Publishing

A healthy diet consistent with Australian health recommendations is too expensive for welfare-dependent families

Authors: Kettings, Christine; Sinclair, Andrew J.; Voevodin, Melanie

Source: Australian and New Zealand Journal of Public Health, Volume 33, Number 6, December 2009 , pp. 566-572(7)

Publisher: Blackwell Publishing

Branding paradigm for the bottom of the pyramid markets

Author: Rajagopal

Source: Measuring Business Excellence, Volume 13, Number 4, 2009 , pp. 58-68(11)

Publisher: Emerald Group Publishing Limited

The economics of US cruise companies' European brand strategies

Author: Vogel, Michael P.

Source: Tourism Economics, Volume 15, Number 4, December 2009 , pp. 735-751(17)

Publisher: IP Publishing Ltd

CUT-THROAT FRINGE COMPETITION IN AN EMERGING COUNTRY MARKET: TAX EVASION OR THE ABSENCE OF MARKET POWER?

Author: SALVO, ALBERTO

Source: Journal of Industrial Economics, Volume 57, Number 4, December 2009 , pp. 677-711(35)

Publisher: Blackwell Publishing

Consideration sets for financial services brands

Authors: Dawes, John; Mundt, Kerry; Sharp, Byron

Source: Journal of Financial Services Marketing, Volume 14, Number 3, December 2009 , pp. 190-202(13)

Publisher: Palgrave Macmillan

Branding strategies and celebrity economy: a study of Mandarin pop music in the digital age

Author: Lin, Fu-Mei

Source: International Journal of Chinese Culture and Management, Volume 2, Number 3, 29 November 2009 , pp. 221-234(14)

Publisher: Inderscience Publishers

Multiple Systems and Composite Identities in New York Fashion: An Interview with Mary Ping

Author: Granata, Francesca

Source: Fashion Practice: The Journal of Design, Creative Process & the Fashion, Volume 1, Number 2, November 2009 , pp. 227-238(12)

Publisher: Berg Publishers

The dynamics of brand equity, co-branding and sponsorship in professional sports

Authors: Frederick, Howard; Patil, Sandeep

Source: International Journal of Sport Management and Marketing, Volume 7, Numbers 1-2, 1 December 2009 , pp. 44-57(14)

Publisher: Inderscience Publishers

Effectiveness of sales promotion effort in emerging markets: a brand level analysis

Authors: Baidya, Mehir Kumar; Ghose, Kamal

Source: International Journal of Business and Emerging Markets, Volume 2, Number 1, 1 December 2009 , pp. 43-57(15)

Publisher: Inderscience Publishers

Chemical analysis of tobacco cigarette for organochlorine insecticides and heavy metal composition

Authors: Asubiojo, O. I.; Adebiyi, F. M.; Ayenimo, J. G.; Olukoko, O. O.; Oyekunle, J. A. O.

Source: Toxicological and Environmental Chemistry, Volume 91, Number 4, June 2009 , pp. 611-618(8)

Publisher: Taylor and Francis Ltd

The Screen and the Drum: On Form, Function, Fit and Failure in Contemporary Home Consumption

Authors: Crewe, Louise; Gregson, Nicky; Metcalfe, Alan

Source: Design and Culture, Volume 1, Number 3, November 2009 , pp. 307-328(22)

Publisher: Berg Publishers

Condom brands, perceptions of condom efficacy and HIV prevention among university students in KwaZulu-Natal, South Africa

Authors: Mulwo, Abraham Kiprop; Tomaselli, Keyan G.; Dalrymple, Lynn

Source: African Journal of AIDS Research, Volume 8, Number 3, October 2009 , pp. 311-320(10)

Publisher: NISC Pty Ltd

Ein dreifacher Fluch der Revolution. Der Roman Lava (1921) von Hermann Hagener

Author: Franz, Joachim

Source: Amsterdamer Beiträge zur neueren Germanistik, Friede, Freiheit, Brot! Romane zur deutschen Novemberrevolution. Herausgegeben von Ulrich Kittstein und Regine Zeller , pp. 93-113(21)

Publisher: Rodopi

The impact of cigarette package design on perceptions of risk

Authors: Hammond, David; Parkinson, Carla

Source: Journal of Public Health, Volume 31, Number 3, 30 September 2009 , pp. 345-353(9)

Publisher: Oxford University Press