Search Results

Designing Visual Recognition for the Brand

Authors: Karjalainen, Toni-Matti; Snelders, Dirk

Source: Journal of Product Innovation Management, Volume 27, Number 1, January 2010 , pp. 6-22(17)

Publisher: Blackwell Publishing

Global Integration of Brands and New Product Development at General Motors

Authors: Townsend, Janell D.; Cavusgil, S. Tamer; Baba, Marietta L.

Source: Journal of Product Innovation Management, Volume 27, Number 1, January 2010 , pp. 49-65(17)

Publisher: Blackwell Publishing

Six Sigma and its implementation in medium/small sized organisations - a case study

Authors: Rao, Parag; Bajpai, Lokesh; Verma, P.L.

Source: International Journal of Six Sigma and Competitive Advantage, Volume 5, Number 4, 2 December 2009 , pp. 325-339(15)

Publisher: Inderscience Publishers

Conflicting cultures between original equipment manufacturing and original brand manufacturing management: Taiwan's real obstacles to upgrading?

Authors: Shie, Vincent; Meer, Craig

Source: International Journal of Business and Systems Research, Volume 4, Number 1, 3 December 2009 , pp. 82-93(12)

Publisher: Inderscience Publishers

Corporate reputation in the era of Web 2.0: the case of Primark

Authors: Jones, Brian; Temperley, John; Lima, Anderson

Source: Journal of Marketing Management, Volume 25, Numbers 9-10, November 2009 , pp. 927-939(13)

Publisher: Westburn Publishers Ltd

The impact of supply chain integration on brand equity

Authors: Kim, Daekwan; Cavusgil, Erin

Source: The Journal of Business and Industrial Marketing, Volume 24, Number 7, 2009 , pp. 496-505(10)

Publisher: Emerald Group Publishing Limited

Avoiding quality fade in Chinese global supply chains: Designing appropriate governance structures

Author: Enderwick, Peter

Source: Business Process Management Journal, Volume 15, Number 6, 2009 , pp. 876-894(19)

Publisher: Emerald Group Publishing Limited

Measuring the Contributions of Brand to Shareholder Value (and How to Maintain or Increase Them)

Authors: Gerzema, John; Lebar, Ed; Rivers, Anne

Source: Journal of Applied Corporate Finance, Volume 21, Number 4, Fall 2009 , pp. 79-88(10)

Publisher: Blackwell Publishing

The effect of website usage and virtual community participation on brand relationships

Authors: Ellonen, Hanna-Kaisa; Tarkiainen, Anssi; Kuivalainen, Olli

Source: International Journal of Internet Marketing and Advertising, Volume 6, Number 1, 16 December 2009 , pp. 85-105(21)

Publisher: Inderscience Publishers

Exploring wearin and wearout in web advertising: the role of repetition and brand familiarity

Authors: Lee, Sang Yeal; Cho, Yong-Suk

Source: International Journal of Electronic Marketing and Retailing, Volume 3, Number 1, 20 December 2009 , pp. 82-96(15)

Publisher: Inderscience Publishers

The World Heritage List: The making and management of a brand

Authors: Ryan, Jason; Silvanto, Sari

Source: Place Branding and Public Diplomacy, Volume 5, Number 4, November 2009 , pp. 290-300(11)

Publisher: Palgrave Macmillan

Dubai's brand assessment success and failure in brand management - Part 2: Negative factors reduce Dubai's competitiveness

Author: Lee, HongJu Jason

Source: Place Branding and Public Diplomacy, Volume 5, Number 4, November 2009 , pp. 312-324(13)

Publisher: Palgrave Macmillan

Cultural and creative tourism: a case study of dance drama in Shanxi

Author: Niu, Xiaoquan

Source: International Journal of Chinese Culture and Management, Volume 2, Number 2, 17 November 2009 , pp. 167-176(10)

Publisher: Inderscience Publishers

Renaming effect of brand value: state-owned enterprises

Author: Wu, Yen-Chun Jim

Source: Management Decision, Volume 47, Number 10, 2009 , pp. 1555-1581(27)

Publisher: Emerald Group Publishing Limited

Branding paradigm for the bottom of the pyramid markets

Author: Rajagopal

Source: Measuring Business Excellence, Volume 13, Number 4, 2009 , pp. 58-68(11)

Publisher: Emerald Group Publishing Limited

Guided by the brand: from brand management to integrative corporate communications

Authors: Malmelin, Nando; Hakala, Jukka

Source: Business Strategy Series, Volume 10, Number 5, 2009 , pp. 248-258(11)

Publisher: Emerald Group Publishing Limited

A multidimensional framework of web browsers' trust and distrust of banner advertisements

Authors: Bunker, Matthew P.; Bartholomew, Darrell E.

Source: International Journal of Business Information Systems, Volume 5, Number 1, 30 November 2009 , pp. 19-33(15)

Publisher: Inderscience Publishers

A Case Study of the Strategic Role of Design Processes in Brand Name Development in Turkey

Author: Berk, Gozde Goncu

Source: Fashion Practice: The Journal of Design, Creative Process & the Fashion, Volume 1, Number 2, November 2009 , pp. 187-214(28)

Publisher: Berg Publishers

Technology segmentation for marketing: entrepreneurial approaches to intercollegiate athletics

Authors: Neeley, Lynn; Judson, Kimberly M.

Source: International Journal of Sport Management and Marketing, Volume 7, Numbers 1-2, 1 December 2009 , pp. 4-20(17)

Publisher: Inderscience Publishers

A sport crisis typology: establishing a pathway for future research

Authors: Wilson, Bradley; Stavros, Constantino; Westberg, Kate

Source: International Journal of Sport Management and Marketing, Volume 7, Numbers 1-2, 1 December 2009 , pp. 21-32(12)

Publisher: Inderscience Publishers