Search Results

Some antecedents and effects of participation in Spanish virtual brand communities

Authors: Casalo, L.V.; Flavian, C.; Guinaliu, M.

Source: International Journal of Web Based Communities, Volume 6, Number 1, 3 December 2009 , pp. 25-42(18)

Publisher: Inderscience Publishers

What's the point of Marketing anyway? The prevalence, temporal extent and implications of long-term market share equilibrium

Author: Graham, C.D.A.

Source: Journal of Marketing Management, Volume 25, Numbers 9-10, November 2009 , pp. 867-874(8)

Publisher: Westburn Publishers Ltd

The effect of website usage and virtual community participation on brand relationships

Authors: Ellonen, Hanna-Kaisa; Tarkiainen, Anssi; Kuivalainen, Olli

Source: International Journal of Internet Marketing and Advertising, Volume 6, Number 1, 16 December 2009 , pp. 85-105(21)

Publisher: Inderscience Publishers

Antecedents of brand loyalty: an empirical study in mobile telecom sector

Authors: Kapil, Kanwal; Kapil, Sheeba

Source: International Journal of Indian Culture and Business Management, Volume 3, Number 1, 30 November 2009 , pp. 1-22(22)

Publisher: Inderscience Publishers

Stock ownership as a motivation of brand-loyal and brand-supportive behaviors

Author: Aspara, Jaakko

Source: Journal of Consumer Marketing, Volume 26, Number 6, 2009 , pp. 427-436(10)

Publisher: Emerald Group Publishing Limited

Online shopping and moderating role of offline brand trust

Authors: Kim, Soyoung; Jones, Christie

Source: Direct Marketing: An International Journal, Volume 3, Number 4, 2009 , pp. 282-300(19)

Publisher: Emerald Group Publishing Limited

Managing tomorrow's brands: Moving from measurement towards an integrated system of brand equity

Authors: Das, Sunando; Stenger, Curt; Ellis, Charles H

Source: The Journal of Brand Management, Volume 17, Number 1, September 2009 , pp. 26-38(13)

Publisher: Palgrave Macmillan

Sunkist Growers: Refreshing the Brand

Authors: Boland, Michael; Pozo, Veronica; Sumner, Daniel

Source: Review of Agricultural Economics, Volume 31, Number 3, Fall 2009 , pp. 628-639(12)

Publisher: Blackwell Publishing

Building strong brands in a modern marketing communications environment

Author: Keller, Kevin Lane

Source: Journal of Marketing Communications, Volume 15, Numbers 2-3, April 2009 , pp. 139-155(17)

Publisher: Routledge, part of the Taylor & Francis Group

Effect of cigarette smoking on skin aging

Authors: Dupati, Arjun; Helfrich, Yolanda R

Source: Expert Review of Dermatology, Volume 4, Number 4, August 2009 , pp. 371-378(8)

Publisher: Expert Reviews

Measuring customer-based brand equity: empirical evidence from the sportswear market in China

Authors: Tong, Xiao; Hawley, Jana M.

Source: Journal of Product and Brand Management, Volume 18, Number 4, 2009 , pp. 262-271(10)

Publisher: Emerald Group Publishing Limited

"Both sides now": aligning external and internal branding for a socially responsible era

Author: Simmons, John Aydon

Source: Marketing Intelligence & Planning, Volume 27, Number 5, 2009 , pp. 681-697(17)

Publisher: Emerald Group Publishing Limited

A study of relations among service quality differences, post-purchase behavior intentions with personality traits, and service recovery strategy as intervening variables

Author: Lin, Wen-Bao

Source: International Journal of Commerce and Management, Volume 19, Number 2, 2009 , pp. 137-157(21)

Publisher: Emerald Group Publishing Limited

Wine consumers information search: Gender differences and implications for the hospitality industry

Author: Barber, Nelson

Source: Tourism and Hospitality Research, Volume 9, Number 3, 11 July 2009 , pp. 250-269(20)

Publisher: Palgrave Macmillan

Brand identification among stock car racing fans in the USA

Authors: O'Roark, J. Brian; Wood, William C.; DeGaris, Larry

Source: International Journal of Sport Management and Marketing, Volume 6, Number 1, 25 June 2009 , pp. 35-51(17)

Publisher: Inderscience Publishers

B2B services: linking service loyalty and brand equity

Authors: Rauyruen, Papassapa; Miller, Kenneth E.; Groth, Markus

Source: Journal of Services Marketing, Volume 23, Number 3, 2009 , pp. 175-186(12)

Publisher: Emerald Group Publishing Limited

Does "true" personal or service loyalty last? A longitudinal study

Authors: Bove, Liliana L.; Johnson, Lester W.

Source: Journal of Services Marketing, Volume 23, Number 3, 2009 , pp. 187-194(8)

Publisher: Emerald Group Publishing Limited

Exploring the impact of brand image on customer loyalty and commitment in China

Authors: Ogba, Ike-Elechi; Tan, Zhenzhen

Source: Journal of Technology Management in China, Volume 4, Number 2, 2009 , pp. 132-144(13)

Publisher: Emerald Group Publishing Limited

Product recall crisis management: the impact on manufacturer's image, consumer loyalty and purchase intention

Authors: Souiden, Nizar; Pons, Frank

Source: Journal of Product and Brand Management, Volume 18, Number 2, 2009 , pp. 106-114(9)

Publisher: Emerald Group Publishing Limited

A transactional approach to customer loyalty in the hotel industry

Authors: Osman, Hanaa; Hemmington, Nigel; Bowie, David

Source: International Journal of Contemporary Hospitality Management, Volume 21, Number 3, 2009 , pp. 239-250(12)

Publisher: Emerald Group Publishing Limited