Search Results

Brand extensions and cross-cultural effect on their acceptance

Author: Srivastava, R.K.

Source: International Journal of Indian Culture and Business Management, Volume 2, Number 4, 14 April 2009 , pp. 408-422(15)

Publisher: Inderscience Publishers

The impact of perceived innovativeness, branding strategy and parent brand salience on the reciprocal transfer of core associations

Authors: Boisvert, Jean; Burton, Suzan

Source: International Journal of Business Excellence, Volume 2, Numbers 3-4, 4 April 2009 , pp. 346-359(14)

Publisher: Inderscience Publishers

Retailer brands and the impact on innovativeness in the grocery market

Authors: Anselmsson, Johan; Johansson, Ulf

Source: Journal of Marketing Management, Volume 25, Numbers 1-2, February 2009 , pp. 75-95(21)

Publisher: Westburn Publishers Ltd

Dilution of brand extensions: a study

Authors: Lahiri, Isita; Gupta, Amitava

Source: International Journal of Commerce and Management, Volume 19, Number 1, 2009 , pp. 45-57(13)

Publisher: Emerald Group Publishing Limited

Ownership effects in consumers' brand extension evaluations

Authors: Fu, Guoqun; Ding, Jiali; Qu, Riliang

Source: The Journal of Brand Management, Volume 16, Number 4, 2 January 2009 , pp. 221-233(13)

Publisher: Palgrave Macmillan

Brand extension: the moderating role of the category to which the brand extension is found

Authors: Seltene, Mehdi; Brunel, Olivier

Source: Journal of Product and Brand Management, Volume 17, Number 6, 2008 , pp. 393-402(10)

Publisher: Emerald Group Publishing Limited

Online satisfaction, trust and loyalty, and the impact of the offline parent brand

Authors: Horppu, Marianne; Kuivalainen, Olli; Tarkiainen, Anssi; Ellonen, Hanna-Kaisa

Source: Journal of Product and Brand Management, Volume 17, Number 6, 2008 , pp. 403-413(11)

Publisher: Emerald Group Publishing Limited

The dirt on bikes: an illustration of CART models for brand differentiation

Authors: Lu, Jiang; Kadane, Joseph B.; Boatwright, Peter

Source: Journal of Product and Brand Management, Volume 17, Number 5, 2008 , pp. 317-326(10)

Publisher: Emerald Group Publishing Limited

Consumer innovativeness and consumer acceptance of brand extensions

Author: Xie, Yu Henry

Source: Journal of Product and Brand Management, Volume 17, Number 4, 2008 , pp. 235-243(9)

Publisher: Emerald Group Publishing Limited

Derivative beliefs and evaluations

Authors: Sheinin, Daniel A.; Dubé, Laurette; Schmitt, Bernd H.

Source: Journal of Product and Brand Management, Volume 17, Number 7, 2008 , pp. 453-462(10)

Publisher: Emerald Group Publishing Limited

Brand management models of major consulting firms, advertising agencies and market research companies: A categorisation and positioning analysis of models offered in Germany, Switzerland and Austria

Authors: Zednik, Anita; Strebinger, Andreas

Source: The Journal of Brand Management, Volume 15, Number 5, May 2008 , pp. 301-311(11)

Publisher: Palgrave Macmillan

Upsetting brand extensions: An enquiry into current customers' inclination to spread negative word of mouth

Author: Sjödin, Henrik

Source: The Journal of Brand Management, Volume 15, Number 4, March 2008 , pp. 258-271(14)

Publisher: Palgrave Macmillan

How the strength of parent brand associations influence the interaction effects of brand breadth and product similarity with brand extension evaluations

Authors: Wu, Cochen; Yen, Yung-Chien

Source: Journal of Product and Brand Management, Volume 16, Number 5, 2007 , pp. 334-341(8)

Publisher: Emerald Group Publishing Limited

An investigation of consumer evaluation of brand extensions

Author: Chowdhury, Md. Humayun Kabir

Source: International Journal of Consumer Studies, Volume 31, Number 4, July 2007 , pp. 377-384(8)

Publisher: Blackwell Publishing

British grocers' brand extension in financial services

Author: Laforet, Sylvie

Source: Journal of Product and Brand Management, Volume 16, Number 2, 2007 , pp. 82-97(16)

Publisher: Emerald Group Publishing Limited

Financial assessment of brand extensions

Author: Sjödin, Henrik

Source: The Journal of Brand Management, Volume 14, Number 3, February 2007 , pp. 223-231(9)

Publisher: Palgrave Macmillan

Brand meaning and children: A thematic categorisation task

Author: Davis, Teresa

Source: The Journal of Brand Management, Volume 14, Number 3, February 2007 , pp. 255-266(12)

Publisher: Palgrave Macmillan

A framework for brand revitalization through an upscale line extension

Authors: Munthree, Shantini; Bick, Geoff; Abratt, Russell

Source: Journal of Product and Brand Management, Volume 15, Number 3, 2006 , pp. 157-167(11)

Publisher: Emerald Group Publishing Limited

Line Logic™ on the bow tie

Authors: Reffue, Doug; Crittenden, Victoria L.

Source: Journal of Product and Brand Management, Volume 15, Number 3, 2006 , pp. 168-172(5)

Publisher: Emerald Group Publishing Limited

Does the tail wag the dog? Brand personality in brand alliance evaluation

Authors: James, David O.; Lyman, Madge; Foreman, Susan K.

Source: Journal of Product and Brand Management, Volume 15, Number 3, 2006 , pp. 173-183(11)

Publisher: Emerald Group Publishing Limited