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3 articles with title/keywords/abstract containing Brand Cult

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My iPod, My iCon: How and Why Do Images Become Icons?

Author: Jenkins, Eric

Source: Critical Studies in Media Communication, Volume 25, Number 5, December 2008 , pp. 466-489(24)

Publisher: Routledge, part of the Taylor & Francis Group

Surf tribal behaviour: a sports marketing application

Authors: Moutinho, Luiz; Dionísio, Pedro; Leal, Carmo

Source: Marketing Intelligence & Planning, Volume 25, Number 7, 2007 , pp. 668-690(23)

Publisher: Emerald Group Publishing Limited

The Cult of Macintosh

Authors: Belk, Russell; Tumbat, Gülnur

Source: Consumption, Markets and Culture, Volume 8, Number 3, September 2005 , pp. 205-217(13)

Publisher: Routledge, part of the Taylor & Francis Group

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