Search Results

Conceptualising customers' Online Community Experience (OCE): an experimental study

Author: Nambisan, Priya

Source: International Journal of Internet Marketing and Advertising, Volume 5, Number 4, 11 August 2009 , pp. 309-328(20)

Publisher: Inderscience Publishers

Developing and Launching the Government Social Franchise Model of Reproductive Health Care Service Delivery in Vietnam

Authors: Ngo, Anh; Alden, Dana; Hang, Nguyen; Dinh, Nhuan

Source: Social Marketing Quarterly, Volume 15, Number 1, March 2009 , pp. 71-89(19)

Publisher: Routledge, part of the Taylor & Francis Group

Patterns and Correlates of Spit Tobacco Use among High School Males in Rural California

Authors: Gansky, Stuart A.; Ellison, James A.; Kavanagh, Catherine; Isong, Umo; Walsh, Margaret M.

Source: Journal of Public Health Dentistry, Volume 69, Number 2, Spring 2009 , pp. 116-124(9)

Publisher: Blackwell Publishing

Engineering as a tool for improving human habitat

Authors: Parikh, Priti; McRobie, Allan

Source: International Journal of Management and Decision Making, Volume 10, Numbers 3-4, 6 May 2009 , pp. 270-281(12)

Publisher: Inderscience Publishers

Hague Choice of Court Agreements Convention 2005: Background, Negotiations, Analysis and Current Status

Author: Beaumont, Paul

Source: Journal of Private International Law, Volume 5, Number 1, April 2009 , pp. 125-159(35)

Publisher: Hart Publishing

Corporate citizenship in football: delivering strategic benefits through stakeholder engagement

Authors: Walters, Geoff; Chadwick, Simon

Source: Management Decision, Volume 47, Number 1, 2009 , pp. 51-66(16)

Publisher: Emerald Group Publishing Limited

Brand communities on the internet: A case study of Coca-Cola's Spanish virtual community

Authors: Sicilia, Maria; Palazón, Mariola

Source: Corporate Communications: An International Journal, Volume 13, Number 3, 2008 , pp. 255-270(16)

Publisher: Emerald Group Publishing Limited

Surveillance of tobacco industry retail marketing activities of reduced harm products

Authors: Slater, Sandy; Giovino, Gary; Chaloupka, Frank

Source: Nicotine & Tobacco Research, Volume 10, Number 1, 2008 , pp. 187-193(7)

Publisher: Informa Healthcare

Co-creating value through customers' experiences: the Nike case

Author: Ramaswamy, Venkat

Source: Strategy and Leadership, Volume 36, Number 5, 2008 , pp. 9-14(6)

Publisher: Emerald Group Publishing Limited

Developing a retro brand community: Re-releasing and marketing anti-apartheid protest music in post-apartheid South Africa

Author: Drewett, Michael

Source: Consumption, Markets and Culture, Volume 11, Number 4, December 2008 , pp. 287-305(19)

Publisher: Routledge, part of the Taylor & Francis Group

Cigarette pack and advertising displays at point of purchase: community demand for restrictions

Authors: Hickling, Jacqueline A.; Miller, Caroline L.

Source: International Journal of Consumer Studies, Volume 32, Number 6, November 2008 , pp. 574-578(5)

Publisher: Blackwell Publishing

10.  Religion, Outreach, and Mission

Author: Wellman Jr., James K.

Source: Evangelical vs. Liberal, April 2008 , pp. 189-235(47)

Publisher: Oxford Scholarship Online Monographs

Brand Community Members as a Source of Innovation

Authors: Füller, Johann; Matzler, Kurt; Hoppe, Melanie

Source: Journal of Product Innovation Management, Volume 25, Number 6, November 2008 , pp. 608-619(12)

Publisher: Blackwell Publishing

Coming to America: Can Nordic brand values engage American stakeholders?

Authors: Rubin, James; Schultz, Majken; Hatch, Mary Jo

Source: The Journal of Brand Management, Volume 16, Numbers 1-2, 30 August 2008 , pp. 30-39(10)

Publisher: Palgrave Macmillan

FOURTH WORLDS AND NEO-FORDISM

Authors: Moor, Liz; Littler, Jo

Source: Cultural Studies , Volume 22, Number 5, September 2008 , pp. 700-723(24)

Publisher: Routledge, part of the Taylor & Francis Group

Branding 2.0 - Using Web 2.0 Principles to build an Open Source Brand

Author: Mairinger, Martin

Source: Electronic Markets, Volume 18, Number 2, May 2008 , pp. 117-129(13)

Publisher: Routledge, part of the Taylor & Francis Group

Word of mouth as a promotional tool for turbulent markets

Author: Mason, Roger

Source: Journal of Marketing Communications, Volume 14, Number 3, July 2008 , pp. 207-224(18)

Publisher: Routledge, part of the Taylor & Francis Group

Online Community Experience (OCE) and its impact on customer attitudes: an exploratory study

Authors: Nambisan, Priya; Watt, James

Source: International Journal of Electronic Marketing and Retailing, Volume 2, Number 2, 4 August 2008 , pp. 150-175(26)

Publisher: Inderscience Publishers

Does branded litter damage the brand?

Author: Stevens, Danielle

Source: The Marketing Review, Volume 8, Number 2, May 2008 , pp. 103-112(10)

Publisher: Westburn Publishers Ltd

Changing the way we look at libraries?: An evaluation of East Renfrewshire's <IT><B>Look at Libraries</B></IT> festival

Author: Rooney-Browne, Christine

Source: Library Review, Volume 57, Number 1, 2008 , pp. 50-66(17)

Publisher: Emerald Group Publishing Limited