Marketing Intelligence & Planning

The malpractice of marketing management
pp. 96-101(6)
Author: Thomas, Michael J.

Good marketers know the score
pp. 102-105(4)
Author: McDonald, Malcolm

Optimized RFV analysis
pp. 106-118(13)
Authors: Alencar, Antonio Juarez; Ribeiro, Eduardo Martins; Ferreira, Armando Leite; Schmitz, Eber Assis; Lima, Priscila M.V.; Manso, Fernando Silva Pereira

The influence of family and friends on teenage smoking in Greece: some preliminary findings
pp. 119-126(8)
Authors: Strong, Carolyn A.; Eftychia, Sidira

The effect of automated service quality on Australian banks' financial performance and the mediating role of customer satisfaction
pp. 127-147(21)
Authors: Al-Hawari, Mohammed; Ward, Tony

Weapons of mass instruction? The rhetoric and reality of online learning
pp. 148-157(10)
Authors: Ennew, Christine T.; Fernandez-Young, Anita

An exploration of factors that contribute to the reluctance of SME owner-managers to employ first destination marketing graduates
pp. 158-173(16)
Authors: Martin, Peter; Chapman, David