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Home / Marketing Intelligence & Planning, Volume 18, Number 3

Publisher: Emerald Group Publishing Limited

Volume 18, Number 3, 2000

Market segmentation in the European airport sector
pp. 102-111(10)
Authors: Freathy, Paul; O'Connell, Frank

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The lean dealership - a vision for the future: "from hunting to farming"
pp. 112-126(15)
Author: Kiff, John S

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The use of performance information in the management of service delivery
pp. 127-134(8)
Author: Wilson, Alan

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Developing marketing strategy with MarStra: the support system and the real-world tests
pp. 135-144(10)
Author: Li, Shuliang

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Assessing the marketing environment in sub-Saharan Africa: opportunities and threats analysis
pp. 144-153(10)
Author: Nwankwo, Sonny

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Marketing is marketing - maybe!
pp. 154-158(5)
Author: Simkin, Lyndon

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