Ratios of Tourist Experience: It was the Best of Times it was the Worst of Times
Much like Charles Dickens' prelude to A Tale of Two Cities, stories tourists give of their destination experience tend to develop from an amalgam of positive and negative encounters. To understand best and the worst experiences researchers often consider using qualitative data to extract insights. Several approaches for analyzing self-report feedback on performance exist, yet the most frequently used approach asks tourists to provided written accounts of critical incidents, positive and negative experiences, that occurred during their destination visit. A content analysis of comments from 987 visitors was used to generate an overall account of the destination. Ratios of best and worst experiences with different attributes provide a report of strengths and weaknesses for industry action, and offer a template for destination researchers intent on describing experienced-based performance.
Keywords: ATTRIBUTE RATIOS; CRITICAL INCIDENTS; PERFORMANCE EVALUATION; TOURIST EXPERIENCE
Document Type: Research Article
Publication date: 01 September 2005
- Established in 1996, Tourism Analysis is an interdisciplinary journal that provides a platform for exchanging ideas and research in tourism and related fields. The journal aims to publish articles that explore a broad range of research subjects, including, but not limited to, the social, economic, cultural, environmental, and psychological aspects of tourism, consumer behavior in tourism, sustainable and responsible tourism, and effective operations, marketing, and management.
Tourism Analysis focuses on both theoretical and applied research and strives to promote innovative approaches to understanding the complex and dynamic nature of tourism, its stakeholders, businesses, and its effects on society. The journal welcomes articles on innovative research topics and methodologies beyond the traditional theory-testing sciences, such as robotics, computational sciences, and data analytics.
Our primary goal is to contribute to the development and advancement of new knowledge in tourism while fostering critical reflections and debates on the radical changes and evolution in tourism among scholars, practitioners, policymakers, and other stakeholders.
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