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A Qualitative Examination of the ENDS Experience by Device Type: Cigalike and Tank Users' Attitudes, Beliefs, and Behaviors

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Objective: Electronic nicotine delivery systems (ENDS), commonly referred to as "e-cigarettes", have grown in popularity, features and device types. This study explores how device type influences users' experiences and how experiences shape use behaviors, beliefs, and attitudes about ENDS. Methods: In 2016, we conducted 23 focus groups in 4 US cities with a total of 156 participants who were current adult ENDS users. We segmented participants by age, geographic location, and device type used. A moderator's guide was used to gather data on attitudes, beliefs, and use behaviors. Results: Discussions revealed commonalities between cigalike and tank users such as use to quit or cut down on cigarette smoking as a primary motivation and difficulty describing frequency and quantity of use. Distinctions between device users also emerged. Features that appealed to cigalike users included the simplicity of the device (eg, small size, ease of use); conversely, tank users described as benefits their ability to modify devices and customize experiences (eg, adjust the battery, nicotine level, and flavor). Importantly, users of both types expressed satisfaction with their device. Conclusion: The study found notable differences in attitudes and behaviors between device users such as valued device attributes, knowledge about nicotine concentration, and importance of flavors, providing further evidence that device type affects user experience.
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Keywords: E-CIGARETTES; ELECTRONIC CIGARETTES; ENDS; FOCUS GROUPS; NICOTINE; QUALITATIVE; TOBACCO PRODUCT CHARACTERISTICS; VAPING

Document Type: Research Article

Publication date: 01 September 2018

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  • Tobacco Regulatory Science (Electronic ISSN 2333-9748) is a rigorously peer-reviewed online scientific journal for the dissemination of research relevant to the regulation of tobacco products. The journal content includes a broad array of research domains, including chemistry, biology, behavior, community, and population-level surveillance and epidemiology, as well as knowledge syntheses (eg, meta-analyses or state-of-the-art reviews) and analytic modeling. All articles describe the policy relevance of the research outcomes. Given the global nature of tobacco regulation, particularly as a result of international and national policies, Tobacco Regulatory Science publishes high quality research that is relevant to global regulatory needs and requirements. Tobacco Regulatory Science is published electronically 6 times per year.
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