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Free Content Towards an Olympic volunteering legacy: motivating volunteers to serve and remain – a case study of London 2012 Olympic Games volunteers

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Volunteers are often seen as 'soft infrastructure' following the legacy plans of host nations aiming to stage the Olympic Games. This refers to social mobility and the potential of further utilising such volunteer resources for other future events and activities that would benefit the community. The purpose of this study is to examine the determinants of a volunteer legacy following volunteers' involvement with the London 2012 Olympic Games. A total of 163 volunteers involved with the transport department of London 2012 completed a web-based survey. Factor analysis was employed to summarise volunteers' motivations. The analysis yielded five reliable dimensions of their motivations. Regression analysis was then applied to identify which motivations, sociodemographic characteristics and sport engagement variables had an impact on future intentions for volunteering. The implications of the findings for a potential social legacy of volunteering are explored.

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Keywords: MEGA EVENTS; OLYMPIC GAMES; SOCIAL LEGACY; VOLUNTEERS

Document Type: Research Article

Affiliations: 1: Email: [email protected] 2: Email: Pappous, [email protected]

Publication date: 01 November 2016

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  • Voluntary Sector Review publishes high-quality, peer-reviewed, accessible papers on third sector research, policy and practice. It is an invaluable cutting-edge resource for all those researching or working in the fast-growing voluntary, community and wider third sectors.

    The journal covers the full range of issues relevant to voluntary sector studies, including: definitional and theoretical debates; management and organisational development; financial and human resources; philanthropy; volunteering and employment; regulation and charity law; service delivery; civic engagement; industry and sub-sector dimensions; relations with other sectors; social enterprise; evaluation and impact. Voluntary Sector Review covers voluntary sector studies from a variety of disciplines, including sociology, social policy, politics, psychology, economics, business studies, social anthropology, philosophy and ethics. The journal includes work from the UK and Europe, and beyond, where cross-national comparisons are illuminating. With dedicated expert policy and practice sections, Voluntary Sector Review also provides an essential forum for the exchange of ideas and new thinking.

    Rigorous and stimulating, Voluntary Sector Review is an indispensable tool for everyone who values empirically-grounded, theoretically-informed and policy-relevant reviews of the future direction of the voluntary sector.

    Editors: Nick Acheson (Trinity College, University of Dublin, Ireland), Bernard Harris (University of Strathclyde, UK), Rob Macmillan, (University of Birmingham, UK)

    The journal is published in association with the Voluntary Sector Studies Network (VSSN) and a print copy of the journal is a membership benefit.

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