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Home / American Journal of Health Behavior, Volume 25, Number 5

Evaluating a Fear Appeal Message to Reduce Alcohol Use among “Greeks”

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Objective: To evaluate the impact of a fear appeal message on college students' drinking behavior using the extended parallel process model. Method: A survey was administered to a random sample of undergraduates (n=224) in 38 national fraternal organizations. Results: Both perceived efficacy and perceived threat were significantly correlated with drinking behavior. There was a significant difference both in drinking behavior and attendance at alcohol-free events between those who heard and those who did not hear the message. Conclusions: Theoretically based fear appeal messages may be a useful way to promote responsible drinking among college students.

Document Type: Research Article

Affiliations: 1: Illinois Alcoholism and Drug Dependence Association, Springfield, IL. 2: Department of Health, Kinesiology, and Leisure Studies, Purdue University, West Lafayette, IN. 3: Purdue University, West Lafayette, IN. 4: Department of Communication, Purdue University, West Lafayette, IN. 5: Department of Mathematic and Statistics, Utah State University, Logan, UT.

Publication date: 01 September 2001

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  • The American Journal of Health Behavior seeks to improve the quality of life through multidisciplinary health efforts in fostering a better understanding of the multidimensional nature of both individuals and social systems as they relate to health behaviors.

    The Journal aims to provide a comprehensive understanding of the impact of personal attributes, personality characteristics, behavior patterns, social structure, and processes on health maintenance, health restoration, and health improvement; to disseminate knowledge of holistic, multidisciplinary approaches to designing and implementing effective health programs; and to showcase health behavior analysis skills that have been proven to affect health improvement and recovery.

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