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Mode und Ökologie: Schnittmuster mit Webfehlern

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Although in recent years there has been some movement in the field of eco fashion, sustainable clothing still remains a ,,niche market“. This paper summarizes the results of a research project analyzing the interrelations between fashion and ecology. With reference to the ,,circuit of culture“, the project explores how these interrelations have changed as seen from the perspectives of textile production, purchasing, certification and consumption as well as environmental research and consumer protection. The results indicate that, on the one hand, fashion needs are compatible with ecological requirements. On the other hand, the different actors involved were observed as continuing to repro duce the unfashionable image of eco clothing. Changing this process of the cultural production of meaning continues to be a key challenge in the field of eco fashion.

Keywords: circuit of culture; eco fashion; environmental improvements in the textile sector; perception of eco fashion; relationship between fashion and ecology

Document Type: Research Article

Publication date: 17 December 2014

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  • GAIA is a peer-reviewed inter- and transdisciplinary journal for scientists and other interested parties concerned with the causes and analyses of environmental and sustainability problems and their solutions.

    Environmental problems cannot be solved by one academic discipline. The complex natures of these problems require cooperation across disciplinary boundaries. Since 1991, GAIA has offered a well-balanced and practice-oriented forum for transdisciplinary research. GAIA offers first-hand information on state of the art environmental research and on current solutions to environmental problems. Well-known editors, advisors, and authors work to ensure the high quality of the contributions found in GAIA and a unique transdisciplinary dialogue – in a comprehensible style.

    GAIA is an ISI-journal, listed in the Science Citation Index Expanded, Social Science Citation Index and in Current Contents/Social and Behavioral Sciences.

    All contributions undergo a double-blind peer review.

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