Color Systems are Categories that Carry Meaning in Visualizations: A Conceptual Metaphor Theory Approach
The concept of color as a category is important; we categorize in order to construct thoughts. Even infants categorize; one cannot engage in intelligent thought and action without this capacity. Categories consist of entities that share similarities in varying degrees. The psychologist, Eleanor Rosch, approached and qualified color as a natural category. Berlin and Kay, started the Universalist, evolutionary view of color categorization in 1969, and anthropologists have added to this tradition ever since.
g This paper shows examples of color mappings that can be described accurately and clearly using the language and thinking of conceptual metaphor theory. To this end I chose a particular path through the domain of color: Goethe, Runge, Wittgenstein and Westphal explored color separately from the optics of Newton. These authors opened the door to the semiotics of color, and it is this concept that I explore in relation to how color systems can be used more effectively in today’s scientific visualizations.
Document Type: Research Article
Publication date: 14 February 2016
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