This book is about using an understanding of poverty to develop profitable business opportunities. There is no new paradigm here, no redefinition of the corporation, no need for a business revolution. Business people can go on serving their managers and their shareholders in the same way, seeking to make maximum profits at minimum risk. We follow Adam Smith when he says: ‘It is not from the benevolence of the butcher, the brewer, or the baker, that we expect our dinner, but from their regard to their own interest’, but we also argue that by actively seeking to be benevolent we can sometimes identify new routes to satisfying our self-interest.
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