Skip to main content

The level playing field phase

Buy Chapter:

$17.00 + tax (Refund Policy)

Important conclusions of this chapter:

None of the described sector cases in this book is currently in this fourth phase. This chapter therefore looks at other sectors (some non-agricultural) that have already entered the fourth phase and that can serve as an example of what can be expected for the commodity sector cases addressed in this book. Based on these examples and the forecast of the transformation curve, a future scenario will be described of what might unfold in the agricultural sectors we have been following up till now.

1. After a successful period of industry alignment and collaboration, the sector is ready to move to the next and final phase of the market transformation curve.

2. Overcoming resistance and free-riding from laggards becomes a strategic issue. Policy barriers also need to be removed.

3. An active international lobby starts to institutionalize aspects that large parts of the industry are already implementing, and make them obligatory.

4. Governments from both sides of the value chain are seeking cooperation, and their strategies are aligned with those of the industry.

5. As the synergies and the economies of scale start to take effect, and increasing numbers of farmers benefit from the changing systemic conditions, governments can claim their final and most important role: codifying proven practices.

6. Sustainability, a topic that in the previous phases has been the subject of campaigns, countless programs, competition, and sector alignment, is about to become the industry norm-a qualifier for doing business.

7. In the meantime, new issues have been identified and addressed. The transformation curve is starting once again.
No Reference information available - sign in for access.
No Citation information available - sign in for access.
No Supplementary Data.
No Article Media
No Metrics

Keywords: business management; change-makers; consumption; electronic waste; food systems; innovation; leadership; market transformation; raising awareness; sustainable agriculture; sustainable food production

Document Type: Research Article

Publication date: 01 November 2014

More about this publication?
  • Access Key
  • Free content
  • Partial Free content
  • New content
  • Open access content
  • Partial Open access content
  • Subscribed content
  • Partial Subscribed content
  • Free trial content
Cookie Policy
X
Cookie Policy
Ingenta Connect website makes use of cookies so as to keep track of data that you have filled in. I am Happy with this Find out more